to update on where I stand and some usage stats I've been taking a look at:
charged phone to 100% yesterday evening. By the time I went to bed around 11 PM it was at 95% (not horrible battery drain, but that 5% still occured in about an hour of not doing anything with the phone)
Woke up at 6:30, phone had went from 95% to 74% just sitting there in standy all night NEVER had this issue with any of my 3 previous iPhone models I've had.
Once I arrived at work this morning at 7:30 my battery had drained down to 67% (20 minute ride to work, connected via Bluetooth to my car [but not using any phone or music via the BT, it was just connected])
Upon sitting at my desk, phone in my desk drawer from 7:30-9:30 the batter had drained down to 49%!!
I have full LTE coverage in all areas that these statistics occurred in. All apps have been killed and no excess things running.
Genius appointment today at 12:45, I plan to make them give me a new phone (although I'm fairly certain its a software issue at this point, a replacement should completely rule out a hardware dud though) or explain what the heck is going on, not that they can do this at this point...
Being able to get through my day (12-16 hours) on a whole charge is vital to me and has never been an issue... Please acknowledge this issue Apple!