OK, this past couple of days I spent some time testing the battery with different scenarios, and here's what I found:
These tests were performed on MacBook Air 13", i7, 8 GB, 512 GB, with Auto Brightness turned off, Brightness level at 6 bars and Volume at 7 bars, WiFi on & connected, and Keyboard Light off.
Scenario #1 -- surfing/downloading: I drained the battery entirely, until it died completely and shut down the system. When I booted it up and logged in to my desktop, I let it charge to 100%. Once the MBA was fully charged, I unplugged the charger, the battery meter of course showed 100% and it estimated 10:08 hours remaining, which was at 2:30 PM. So I immediately started downloading 1-6 GB of files back-to-back and surfed the web. By 6:11 PM the battery was at 50% with estimated remaining time of 4:07 hours. Then by 7:56 PM the battery was at 25% with estimated remaining time of 1:45 hour. So I continued until it was down to 1%, and that was at 9:30 PM with estimated remaining time of 0:04. So the conclusion for this test was that I got about 7 hours with continuous web surfing and downloading of huge files.
Scenario #2 -- watching movies: Similar to the previous test, I drained and fully charged the battery and unplugged it from the charger after it was fully charged. At 10:50 AM the battery was 100% with estimated remaining time of 12:00 hours. At 11:05 AM (battery=100%) I started playing the movie Cloud Atlas, which is 2:51:55 hours long. As soon as the movie was over, I started playing it for the 2nd time, at 2:01 PM when the battery was down to 78%. Once it was over, I played it for the 3rd time, at 5:00 PM when the battery was at 53%. Once over, I played it for the 4th time, at 7:52 PM, when the battery was at 28%. When the 4th session was over, the time was 10:47 PM and the battery meter was at 3% (estimated remaining time 0:24). After that, I did some surfing until the battery was down to 1%, and that was at 11:10 PM with estimated remaining time of 0:12. So that means I unlike Scenario #1, I got 12 hours and 5 minutes!
Apple's website says (http://www.apple.com/macbook-air/specs.html) that the 13" will last up to 10 hours withiTunes movie playback, and up to 12 hours of wireless web. My findings seem to be inconsistent with Apple's numbers, but I'm very pleased with Scenario #2 results. I think in Scenario #1, the i7 processor contributed in draining the battery faster during the back-to-back downloads. So I'm curios to see a similar test done by someone who has an 13" i5.
Well, I hope this was helpful to anyone who had questions regarding the 13" i7 battery life. And feel free to ask any questions which you might have regarding my experience.