At one time, companies with operating systerms apprecaited their developers. Then came this one company. They looked at the developers and saw more customers. All the developer materials got SKU's, and instead of the developers being the respected and appreciated partners whose efforts helped sell the companies' operfating systems, they just became another revenue center. The developer materials eventually became so expensive that it was hard for new developers to come on board. The company created a publishing house just to sell the technical books developers had to have, and the avergage book was at least fifty dollars.
This entire time there was another company that gave the developer tools away for free and provided libral developer documentation also for free. Developing software to run on this companies' operating system and hardware became something that felt good, there still existed a bond between the company and it's partners, the developers believed they were an important part of the companies business.
Eight years ago, or maybe nine, I gave up on the first company and bought my first MacBook and iMac. Since that time I have been convinced that the second company had a vision I could agree with, and I knew in my heart I was making a good decision to switch(tm).
At the point where the nunmber of Apple developers passed one million, I believe the bean counters who have eventually taken control of the company, may have lost touch with that tenuous but precious emotional connection between the company and it's developers. They may have begun just to see them as a different class of customers. Recently Apple even charged for an XCode update.
I need to believe in my work. I need to feel good about where I put the results of my labors, and I need to feel good about who makes money off my efforts as well. I hope Apple continues to be a company worthy of our loyalty and efforts. We the developers could have wandered off and written for Android, but we are still here for some reason. I hope that reason remains, and strengthens our resolve to continue supporting what we see as the best platform available for our enjoyment of personal computing, as developers and users.
Message was edited by: douglas_goodall, fixed small typo