So.....let me get this right.....they KNOW this is a huge outage of some kind, all over the world (to pretend they don't is ludicrous), and instead, they walk you through a hard reset, a factory restore - and that's a good thing?
Do you know how long that would take for those of us with 64GB iPads and hundreds of apps, files, etc? Customer Support seems to think it's fine to inconvenience the customer - but not accept responsibility for Apple's silence on this issue?
Geez.....things have sure changed.
Don't be timid, people. They have too much money to not have a dedicated status update page that we could check multiple status (iMessage, App store, iTunes as a whole, etc.) We could check that and then go on about our business knowing it's not just us, but a problem that Apple is working on. But no........we must dig, write in the forums, we must make customer support calls, it's up to the customer to figure out what's happening!
Apple, it's time you treated customers with respect and appreciation for their business and end this silence everytime something goes wrong.
Please - a manned, 24/7/365 status update page. Right now - how about an explanation and an ETA for this being fixed at https://twitter.com/AppStore .... is it THAT hard, Apple? Come on Tim!