I'm pressing play and I've purchased the TV show, but it keeps saying "loading" then goes back to the preview, play page. I've got the icloud sign beside the tv show. Help please.

I do not know if you are experiencing problems with renting or purchasing items from the Apple TV through iTunes, if so see: https://discussions.apple.com/thread/5446101?answerId=23399558022#23399558022 to determine if there are the same problems you are experiencing.

I have spent over 6 hours on this issue trying to isolate if it is a hardware, software, network, iTunes account, or Apple device issue. My initial results indicate it is a software specific issue related to the Apply TV hardware device.

This is not the same issue.

Read the subject line.

I'm in the U.S.

I as a number of other people am having the same issue. I just recently purchased season pass to Walking Dead, and i can only watch it through my ipad or airplay to my apple tv. I am not able to watch episodes throught the apple tv directly, when i press play it takes me back to the preview page. This is annoying. Apple better fix this quick.

Adding on. I am in USA, in VA. I have a two year old AppleTV given to me as a gift. Previously, it kind of worked. I purchased another AppleTV last week for the basement. The old unit is exhibiting the same problems as noted here. The new unit is working fine, even after I loaded the latest SW update.

Apple: Any insight?

the movies I have had been purchased a few days ago, last night I wanted to continue watching the eposides but could not.

The problem is not with renting or purchasing items from itunes

I'm not sure what Apple changed, but my Apple TV's are now working 100%. 😀 At any rate, I didn't change anything on my side so it must have been a glitch on Apple's side.

Is everyone else experiencing the same thing? If so, we can close this thread.

Mine is working fine now too. I didn't change anything. It just started working again. Should be okay to close.

Mine is working as well. I did a restore, but that didn't seem to change anything; shortly after that things cleared up.

Did you ever get a fix for this problem? I am experiencing the exact same thing!