Color purity issues on iPad Air (blues look purple)?

After using my iPad Air for a day, I noticed that it seemed that links in Safari looked tinted slightly purple instead of blue. I compared the same page on an iPad Mini, iPad 2, and Dell LCD monitor and the other three looked considerably more blue. I asked three other people who bought iPad Airs to pay attention to blues and they all immediately said that it looked too purple. It's far enough off that it is annoying. Does anybody else notice this as well? Do you think Apple might address this?