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Buy All Button Missing from My Wishlist - Answer as to WHY!

Okay everyone that has been frustrated....or rather HALF of everyone, I finally got an answer from Apple (after being on hold on/off for just under an hour), as to WHY the Buy All button feature was removed from the My Wishlist when wanting to purchase ALL of your items in one purchase, as opposed to each item being purchased and charged separately to your payment account (i.e. debit/credit card, or checking/savings account).


The reason WHY is because the other half of everyone was frustrated that they were accidentally clicking on the "Buy All" button when it was in iTunes, and buying all of their Wishlist items when they in reality wanted to just buy a select few (be it one or many...but NOT all). So after listening to the complaints of the userbase and apparently my definition of half is in reality the majority, Apple removed the Buy All button.


So there you have it! I feel a sense of relief knowing why and the explanation of it. Now being a computer programmer myself, I'm sure there is some way Apple can design it so that it would prevent the user from accidentally buying all by providing another prompt or perhaps a checkbox option in some "Settings" environment where the user can toggle on/off this feature. Any those are my thoughts and that should be the "feedback" to Apple. Not just to put it back but put it back in this way so the entire user base can be satisified.


Thoughts?


P.S. - Apple assured me that if I were to buy the items separately (assuming done within the timeframe, my guess of a few minutes, assuming you don't have a million WishList items) that they still will show up on my credit card as one charge. I beg to differ and told them that I still got separate charges.


Hope that my reseach helps alleviate everyone's concerns.

Posted on Feb 9, 2014 3:17 PM

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31 replies

Aug 9, 2014 3:50 AM in response to jaramill

Dear All,


Seems to me a total 'own goal'. I, like many, haven't the time to sit there and purchase each song individually and then there are all the other valid comments about fraudulent alerts etc.


Dear Apple. Kindly see sense and revert your systems. If that's deemed to be too negative, why not develop a best of both worlds solution. Provide a tick box against each entry in the wish list, with an option to multi populate/toggle. The purchaser than has the flexibility to buy individually, as a whole or pick and choose. Coding for this is not difficult. I am amazed that this universally used option (see all email platforms), was not adopted at concept let alone at the time of the rather ill thought out solution of taking down the 'buy all' option.


As it stands at the moment, you have lost my business. I can't believe that this decision hasn't affected your sales revenue. I maybe 1 small voice, but look at the amount of negative commentary going on about this issue. Please listen to your customer base.


While you are at it.... Can you reinstate the listen to all option through iTunes store, again I haven't the time to fiddle around looking for the best recording among the many. This includes wish list as it helps me to make my final decision whether to buy.

Aug 9, 2014 1:53 PM in response to jaramill

Feedback is exactly that.


It is not a drive through where you place your order and they fulfill it.


You have left your opinion and Apple will read it. That does not mean that they will do anything about it. They may not have many people complaining about it, or they may have a really good reason for doing the way that they do.


I know it is frustrating, but if enough people let Apple now that they want this feature back and they determine it to be a sound business/technical decision, then they will likely add it back.

Dec 25, 2014 5:57 AM in response to jaramill

Hmm… It would appear that Apple would rather appease the technically incompetent but potentially very vocal minority, than make things efficient for the rest of us. They could of course just throw a simple warning dialogue as people have suggested, but some users will be in the habit of clicking ‘OK’ without taking much notice. (Microsoft bred a whole generation of such users through its abundant and generous use of pop-up messages in Windows!) So instead, Apple is taking away a useful time-saving feature from everyone. A real shame.


I came across a very similar thing recently when I wanted to switch my iPhone across to my iCloud contacts and just delete all the old contacts stored on the phone. It used to be that iOS would give you the option to merge iCloud and phone contacts OR replace the old contacts. But they have now removed the replace option—it’s merge or nothing. Since a merge would have meant contaminating my carefully maintained iCloud contacts with all sorts of old contact data, I contacted Apple support. They told me that the replace option was removed because some users were accidentally choosing that option and losing data. Not only that, but iOS provides no way to delete all your contacts on the phone at once—it’s a painful process of deleting them one at a time. So here is another example where Apple doesn’t seem to care so much for the scenario where a user might lose time (in my case, significant time!) working around these limitations, as it does appeasing the user who might click on the wrong button.


I agree with everyone here that they should be able to find a better solution. I told the support person that I’d rather have to click through half a dozen flashing red warning messages then have to manually delete contacts one at a time, and he actually agreed with me! 🙂

Sep 13, 2015 12:39 PM in response to jaramill

Jaramill - thank you for going out of your way to share your conversation with Apple so that we can all learn.


Dear Apple:


I'm not sure that you care but I'll let you know anyway - I've wasted hours adding songs to my wishlist (because I had dreams of being able to purchase my songs with just one click) and now I've discovered that's no longer possible.


Because I can no longer do this I've decided NOT to purchase these new songs. Sure, it's only about US$60 or so (to me that is a LOT of money) ... instead, I'll go down to my local music store and purchase the CDs I want and then I will transfer across to my iPod...


This will cost me a lot more in time and effort but because you have (yet again) dumbed things right down to the lowest common denominator I'm choosing my vote with my feet.


In the event you do revisit this again - and listen to your audience (pun intended, given we are talking ITunes here!) you might like to consider coding an option where purchasers are shown exactly how much they're spending when they click "purchase all from wishlist" - you could even have a few "are you quite sure?" confirmation boxes. Then, surely, it's caveat emptor..?


Your very disgruntled customer from New Zealand

Sep 13, 2015 2:14 PM in response to Ian Dalkin

What's your point?


The thread pertains to having many songs (i.e. 50) in your wish list and having to purchase each one separately.

Then getting charged multiple times even if they are all selected with a short period of time individually.


Here it is 1.5 years later and Apple has done nothing.

I've complained directly to them at least 6 times....all I get is I can't do anything about it.


WoW...kind of sounds like Microsoft.

Nice!

Buy All Button Missing from My Wishlist - Answer as to WHY!

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