Buy All Button Missing from My Wishlist - Answer as to WHY!

Okay everyone that has been frustrated....or rather HALF of everyone, I finally got an answer from Apple (after being on hold on/off for just under an hour), as to WHY the Buy All button feature was removed from the My Wishlist when wanting to purchase ALL of your items in one purchase, as opposed to each item being purchased and charged separately to your payment account (i.e. debit/credit card, or checking/savings account).

The reason WHY is because the other half of everyone was frustrated that they were accidentally clicking on the "Buy All" button when it was in iTunes, and buying all of their Wishlist items when they in reality wanted to just buy a select few (be it one or many...but NOT all). So after listening to the complaints of the userbase and apparently my definition of half is in reality the majority, Apple removed the Buy All button.

So there you have it! I feel a sense of relief knowing why and the explanation of it. Now being a computer programmer myself, I'm sure there is some way Apple can design it so that it would prevent the user from accidentally buying all by providing another prompt or perhaps a checkbox option in some "Settings" environment where the user can toggle on/off this feature. Any those are my thoughts and that should be the "feedback" to Apple. Not just to put it back but put it back in this way so the entire user base can be satisified.

Thoughts?

P.S. - Apple assured me that if I were to buy the items separately (assuming done within the timeframe, my guess of a few minutes, assuming you don't have a million WishList items) that they still will show up on my credit card as one charge. I beg to differ and told them that I still got separate charges.

Hope that my reseach helps alleviate everyone's concerns.

Posted on Feb 9, 2014 3:17 PM

Top-ranking reply

virtual-me

Level 1

0 points

Posted on Aug 9, 2014 3:50 AM

Dear All,

Seems to me a total 'own goal'. I, like many, haven't the time to sit there and purchase each song individually and then there are all the other valid comments about fraudulent alerts etc.

Dear Apple. Kindly see sense and revert your systems. If that's deemed to be too negative, why not develop a best of both worlds solution. Provide a tick box against each entry in the wish list, with an option to multi populate/toggle. The purchaser than has the flexibility to buy individually, as a whole or pick and choose. Coding for this is not difficult. I am amazed that this universally used option (see all email platforms), was not adopted at concept let alone at the time of the rather ill thought out solution of taking down the 'buy all' option.

As it stands at the moment, you have lost my business. I can't believe that this decision hasn't affected your sales revenue. I maybe 1 small voice, but look at the amount of negative commentary going on about this issue. Please listen to your customer base.

While you are at it.... Can you reinstate the listen to all option through iTunes store, again I haven't the time to fiddle around looking for the best recording among the many. This includes wish list as it helps me to make my final decision whether to buy.

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31 replies

jaramill Author

Level 1

8 points

May 10, 2014 2:49 PM in response to buerkletucson

I really am glad that this topic has spurned discussion. I want Apple to pay attention that when our CREDIT card companies decline YOUR individual requests for purchases it is because THEY (the credit card companies/banks) are looking out for their customers to prevent FRAUD.

Amazon, eBay, NewEgg, pretty much all websites ALLOW their users to Buy All, or individual. Why cannot you Apple do this??

PLEASE FIX THIS SITUATION. I have a 20 songs, some albums, some TV episodes and movies I want to Buy "all at once" but don't want to because of fear of the credit rejecting it.

I suggest everyone e-mail Apple directly or copy past this thread in a letter and mail it to Apple.

The idea of switching to buying songs from Amazon via my Android phone now has much more appeal to me.

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Buy All Button Missing from My Wishlist - Answer as to WHY!