what is ITUNES GIFT CARD CODE?

I'm having the same experience. No App Store without an iTunes gift card or iTunes Gifts code. I'm not buying something just to use the App Store on an app based device! Seems kinda sketchy to me.

It's the code on the back of the card that you use to redeem for money credit.

Yes thank you. The gift card entry is optional, but I had to fill out my info at least 4 times over before It finally "stuck" and I could actually get new apps. So... if you encpunthis, persist!

Really, optional.

When I try it doesn't work and I still have no idea what the code is I have checked email and everything but nothing!

I need itunes gift card

I don't have a gift card

So, not sure what your point is. If you want one, then purchase it.

GB

It is, and always has been, optional. There are no red error messages, including at the top of the screen ?

Even though I didn't put anything in the coade but I still can't move on , and is saying to get assistance or som

There is a red err

No , it's saying that I need an iTune coade, and if I don't put it in the red error comes up at the top ,

What is the exact text of the error message ? Ten minutes ago you said that it was telling you to 'get assistance or som' - the gift card field is, and always has been, optional.

"For assistance,contact iTunes support at www.apple.com/support/iTunes/we/."

That has nothing to do with the gift card field. Have you contacted iTunes Support via that URL ? We are fellow users on here, we won't know you are getting the message and can't fix it for you.