On the phone, in the Watch app, under Health, you can enter your height, weight etc. That gets propagated to Wathc apps like Activity and Workouts and becomes part of the calculations.
Factors which seem to affect accuracy in this area (since this is all so new, there's not much hard data to work with):
- Watch has to be snug against the skin
- Some suggestion that tattoo ink under the sensors may make a difference (not proven, but a possibility)
- There's a lot of interaction between arm movement (watch accelerometer), steps (phone accelerometer), heart rate, but it's not clear exactly how
I suspect that it takes a while for the watch to calibrate to you.
One thing worth trying is a reset and restart on both phone and watch - that's fixing a lot of stuff
Don't know if any of that helps.