apple tv 4 unable to play content

If it's the update, why isn't it affecting others.

I Had the same issues after the last update and assumed it was my old modem, I went to my Cable and internet provider and upgraded my speed and to their new advanced wi fi modem. It had no effect problem still persists, but my Apple TV 3 that I moved to the bedroom works flawlessly, in fact the new internet speed and wi if modem have greatly improved the functionality of my Apple TV 3, and I have retried more then once all the suggestions to fix the problem on this end. As well I have a windows 10 laptop connected to the same TV and have bought and rented movies from the Microsoft store and there are no issues with the speed or connection the problem lies with Apple and the last update, and the fact Apple keeps wasting time making the same suggestions when the problem is on their end. I have held off pre ordering The Suicide Squad and Jason Bourn in case the issue still persists by the time they are available, and will purchase the movies from the Microsoft Store instead. As streaming is the future but far from perfect I would recommend anyone to have a second option for streaming. A decent Windows 10 laptop and the Microsoft store equals The Apple TV 4 in sound and HD quality.

LLooking at the various post it is affecting others. I posted yesterday to report similar issues. This has only stated happening to me since updating to 10.0.1

This is a user forum, you aren't addressing Apple here nor will receive a response from them and no one here can comment on any future plans.

That being said, it is working fine on my system and there doesn't seem to be any widespread issue (which would be the case if it was the update).

You would need to do some troubleshooting. Another device working doesn't rule out the network and issues can come at any time.

I too have had this problem. Here is the strange thing I have found - try finding the same movie through the search feature. When I have done this and selected the movie from the search results it seems to work. In one case it was not found, which could mean they no longer have the rights to it, but that's a different issue.

My supposition is that there is an indexing issue. Not sure if that means it's a Apple TV problem or an iTunes library issue, but then I don't have the issue with my Apple TV 3 devices.

Try the search approach, if it works then at least there is a work around.

Apple will not respond here regardless, it's simply a space for users. It can't be the update if its isolated to a select group of users. You could verify by testing on another network or taking the unit to Apple.

Try this as it has worked for me -

• settings
• apps
• itunes Movies and TV Shows
• Turn quick start to off

I too had this problem with my Apple TV 4 since the TV os 10 update in last few new movie purchases especially but also some old ones. Sometimes after trying once or a few times the movie will work other times it does not. I looked around and found this solution which works...

from a user on Macrumors:

bigcahuna12c said: ↑

Go to settings/apps/iTunes movies & tv shows and set "quick start" to off.

This worked for me. With the new update Apple is going to an adaptive download

sort of like Netflix. At least that is my observation. I have a very fast connection so

I kept "quick start" set to on but kept receiving the error message. Turned it off

& was able to watch movie without error message.

Hope it works for you.

Edit: Oops the thread was a bit off as I searched, anyway I see someone else suggested this which I can recommend as a solution

Mizteribear wrote:

Try this as it has worked for me -

• settings
• apps
• itunes Movies and TV Shows
• Turn quick start to off

It does work for me (no reboot of Apple TV 4 needed) Found this on another site other than apple. It works perfectly for me.