Newsroom Update
Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, matching watch face, and dynamic iOS and iPadOS wallpapers as a way to champion global movements to protect and advance equality for LGBTQ+ communities. Learn more >
Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, matching watch face, and dynamic iOS and iPadOS wallpapers as a way to champion global movements to protect and advance equality for LGBTQ+ communities. Learn more >
One possibility: If iTunes Store is restricted in Settings > General > Restrictions > iTunes Store then the app icon will not be displayed.
Another possibility: search for the iTunes Store app by using search.
and if the iTunes Store app was deleted:
See the following from Remove built-in Apple apps from the Home screen on your iOS 10 device or Apple Watch - Apple Support
Restore a built-in app that you removed
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