Scam from Luxy dating app

Luxy billed through Itunes $489.00 to my Pay Pal account for a subscription that I DID NOT want. When calling Itunes, they did not help at all. All they did was tell me where the $489.00 was coming from and told me to call Pay Pal and put it in their hands to get my refund. Pay Pal said no, Itunes should be fighting for me, not Pay Pal. When I inadvertently saw Luxy billed me, I immediately went to my Itunes purchase page and canceled the purchase that i did not want. I saw the zero balance and felt the damage was rectified. Not the case. The only thing that did was cancel my renews, unlike so many other sites, Luxy doesn't work that way. Luxy then went ahead and billed me anyway for a year's subscription at $489.00! How can they do this to unsuspecting people? I DID NOT WANT this subscription. I just want my full refund immediately. Who is going to fight for me, Pay Pal or Itunes. Will someone give me an answer, a company CANNOT be allowed to falsely bill a consumer who DOES NOT want their product!!!