Hi ! It is great to get a pro in there; someone who knows about optics & the potential issues of light reflections... Nothing to do with software at all like some would like to believe.
Light reflexions is the issue here. It must be attenuated or at least there should have been an attempt to do so, by design.
In my humble opinion the culprit hardware is fairly simple to correct. The items which could be improved for a better control of ghosting & flare are as follows:
1) The lenses covers: Absence of effective anti-reflective coating whilst both sides should be coated.
2) The lenses covers: The black blanking rings on the sapphire crystal should be either matt (best) or frosted on both sides.
3) The camera system « bump » should not be so glossy i.e. mirror like but either matt (best) or frosted.
4) The camera rings should not be so glossy i.e. mirror like but either matt (best) or frosted.
5) The camera rings should be a bit thicker i.e. think hood, except for the wide angle.
I do not know if the sensor has anti-reflective coating but that is pretty standard these days to avoid ghosting...
Would you agree ?
Your picture displays a severe example of ghosting.
Now, I feel that such defects destroy the whole idea of a “point & shoot” since a lot of post work with expensive software tools becomes necessary to “cook” the pictures trying to “erase” these ghosting & flare artefacts...