vazandrew:
It is true that people should educate themselves on what they are buying (or being given for 'free'). It is also true that a lot (most?) people these days just don't READ. It is also true that some people will complain about just anything.
All that said, however, when this many people are all voicing their (same/similar) opinions that Apple has mismarketed their product, don't you think it's possible that Apple is not faultless here? I like to think that I am a 'reasonable person', and do try to be savvy enough to read the small print and know what I am getting, whether I am paying for it or if it is a freebie. However, a 'reasonable person' does not have the time nor inclination in this day and age to deeply scrutinise every single line of fine print when they purchase an Apple device and are offered a 'free' service for a year. Kudos to those who do, but the average 'reasonable person' does not do this. (Perhaps someone should take Apple to court as a test case!:)
No company does well in the long term by taking an arrogant high ground with its customers and in so doing alienating them. Hopefully Apple is taking on board the feedback people are providing it, rather than steadfastly defending their (in my opinion) less than stellar execution of launching its Apple TV product in the way that you are doing for them.