Apple team, if you are listening to this discussion..
I have a similar issue. until few days back, i had my fireTV connected to my denon AVR which to the Sony TV. all CEC controls have been working as you would expect.
i plug in the new ATV, that i bought few days back, to the receiver, .... and voila you notice the CEC control is not behaving as expected. The TV and AVR would not shut down when ATV power button is pressed for few sec. Although i think switch on does work fine (but i am hesitant if this will continue to work). i checked softwares/firmwares across sony, ATV as well denon, and everything is latest. Btw, pls note the all the CEC controls for fireTV continues to work fine (I have both these inputs going to my AVR in two ports).
i hope a fix is on its way soon. Apple team hope you are listening.