A month on for me now with my new iPhone 12 Pro Max and the ever so subtle yellow tint on the whites are depressing.
I would say it’s more of a subtle urine-tinted white. On a phone that’s got a 1,399 price tag, it’s truly depressing. Like someone else has pointed out, I too have seen better whites with balanced colours popping out of the displays’ of around 200 price tag phones.
My older iPhone XS beams-out the most neutral dead white you can wish for and it’s a sight to behold, as it helps compliment and balance all the other colours.
The irony is when I first unboxed my iPhone 12 Pro Max from new, I noticed the ever so subtle yellow tint and thought that maybe it was a new setting in the phone to compliment some new colour scheme to match the colour of the phone (mine being the gold colour iPhone) - but then I thought “don’t be silly, that’s too silly a feature”. But in a way I wish that were true, because then I could have switched that strange feature off had it been true.