Many of us, I’m sure, agree with buzzgary. Although you and our Phantom-Crustacean friend are of course correct that there is a trade off between increased toughness and reduced hardness, most people’s gripe is that this was not made clear in the marketing of the iPhone 12.
Perhaps if you follow Apple forums religiously and buy every model then you would have been aware of the issue, but most customers do not, and so were not aware of the need to place a screen protector on their iPhone 12 immediately. I read the advertising on Apple’s UK website and the only mention of the glass was as follows (and I quote verbatim) “ Dual ion-exchange process. Tough is great, but we also wanted to make it scratch-resistant. So, using the same dual-ion exchange process we use on the back glass, we protect from nicks, scratches and everyday wear and tear.“
The main point of complaint (certainly mine is) relates to this misleading advertising about the screen. I mean this in the context of anyone who has previously had an older model of iPhone in the past. Having been happy with three previous models (3G, 4S and 7) which had no major scratch issues (but of course, before you bother to re-state it, were more likely to crack if dropped) I read that this new model has tougher glass AND its less likely to scratch, so why on earth would I realise that there was now a requirement to place a screen protector on immediately?
No, I do not read complaint forums before buying a new phone, I read the advertising of a company that I trust and have stuck with for 10 years.
Then within two weeks of normal use two very deep scratches appear and I have no scoobie what could have caused them. So I Google search and come across this forum and see many people have experienced the same issue. Posting my comment in support of someone else who has experienced the same issue as me, I am enlightened by you two that this is obviously my fault. My complaint was compared to a new car customer complaining about damage to his car upon scraping the paintwork on their garage and stating they’d never had an accident before. Bull. It is more comparable to a new car customer arriving home to find every fly on his windscreen has caused a pockmark in the glass, and on complaining about it is told “ oh, but surely you know our new tougher glass needs a windscreen protector on before you drive?”
I bought and applied a screen protector straight after reading the forum posts but it was too late by then, and the two scratches are very annoying and clearly visible whenever the screen isn’t lit up. This is clearly a first-world-problem, especially in the context of current issues, but I feel the complaint I and others have raised is legitimate.
If you think that raising it with Apple customer complaints directly has any chance of resulting in a repair then I’m happy to try but your previous comments have dissuaded me from trying. However posting this still adds to a mounting body of evidence ( that WILL be seen by Apple) that this IS an issue and their marketing needs to be amended.
Sent from my (scratched) iPhone