Hope this helps !
If windows does not support the file format you would need to get an extension or codec that can play that format maybe from Microsoft store. I have not tested the extension out, so check out the reviews they do have others as well just search the extension.
https://www.microsoft.com/en-us/p/heic-image-viewer-converter/9n8k5qxzsjnv#activetab=pivot:overviewtab
The Image Extension enables Windows 10 devices to read and write files that use the iphones unique format. You will still need to associate the extension with the photo viewer, or you can just download a photo app that supports the extension.
Apple doesn't supply your windows computer. Thats why it works when you import using "compatible" which says it all right there. The key word being "compatible" it slipped past me before too .... windows imports them, but cant read them properly because its not programmed for it most likely, which im surprised it opened/imported it at all .
more info
https://support.microsoft.com/en-us/windows/photos-app-video-editor-error-can-t-view-this-file-type-173ae0be-2b7d-d413-589e-84ccca0de02e
Upload to onedrive then re-download may also work with google drive and icloud apple gives 5GB of icloud storage log into icloud.com access photos then download what you want, or try and upload photos directly from the phone while logged into icloud.com on safari browser upload the photo to icloud drive then go to
https://support.microsoft.com/en-us/office/upload-heif-and-hevc-photos-and-videos-to-onedrive-96d137f5-369b-4d99-9db8-523c736da425
change default photo app
https://support.microsoft.com/en-us/windows/change-default-programs-in-windows-10-e5d82cad-17d1-c53b-3505-f10a32e1894d
Apple did provide software that you can use for photos if its set up automatically sync check it from time to time sometimes it may lose the connection to apple servers or you may leave your computer off for long periods of time which since the computers off do data is being transmitted, so whatever you do what show on the computer until you connect back to the internet, so it can send the info to your computer from the server that had the info the phone had on it....see apple llooking out for yall and microsoft is the problem
Set up and use iCloud for Windows - Apple Support
The video goes over associating the file type with the apps, also changing the default apps