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Why .HEIC and .MOV and not .JPEG?

Having problems dragging and dropping a simple photo from my phone to an email. Why do I have to convert the photo from .heic to .jpg? Why does apple use stupid proprietary formats and not industry standards? Who was the fanboy that decided to do this?

iPhone XR, iOS 14

Posted on Nov 23, 2020 12:05 PM

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Posted on Nov 23, 2020 1:12 PM

You can set the camera on your iPhone to take the images as JPEGs, you will just need twice as much storage on your iPhone. See: Using HEIF or HEVC media on Apple devices - Apple Support


  1. Go to Settings > Camera.
  2. Tap Formats.
  3. Tap Most Compatible. This setting is available only on devices that can capture media in HEIF or HEVC format, and only when using iOS 11 or later.
  4. All new photos and videos will now use JPEG or H.264 format. To return to using the space-saving HEIF and HEVC formats, choose High Efficiency.


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Question marked as Best reply

Nov 23, 2020 1:12 PM in response to Jaydubyah1

You can set the camera on your iPhone to take the images as JPEGs, you will just need twice as much storage on your iPhone. See: Using HEIF or HEVC media on Apple devices - Apple Support


  1. Go to Settings > Camera.
  2. Tap Formats.
  3. Tap Most Compatible. This setting is available only on devices that can capture media in HEIF or HEVC format, and only when using iOS 11 or later.
  4. All new photos and videos will now use JPEG or H.264 format. To return to using the space-saving HEIF and HEVC formats, choose High Efficiency.


Why .HEIC and .MOV and not .JPEG?

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