You can make a difference in the Apple Support Community!

When you sign up with your Apple Account, you can provide valuable feedback to other community members by upvoting helpful replies and User Tips.

Looks like no one’s replied in a while. To start the conversation again, simply ask a new question.

Apple logo flash at startup

New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?

iPhone 12 Pro, iOS 14

Posted on Jan 14, 2021 6:41 PM

Reply
Question marked as Top-ranking reply

Posted on Jan 30, 2021 6:42 AM

What I noticed after 6 replacement devices that the issue start only after 1st full charge.

device out of the box is working fine even after activation and moving the data .


working normally if partially charged , i kept my last replaced device for 3 days working normally with partially charged battery and when I decided to fully charge it to confirm if the issue will happen again or not. Guest what apple logo start to flash again. So i send it back to replace it.

1,089 replies

Feb 23, 2021 1:45 PM in response to Blue-per

Questions to Apple from Saudi Arabia Apple Customers:


-Is there any official solution from Apple?


-Is the issue related to models which produced in Week 52 and newer produced models in 2021?


-if solution will be refund, apple will accept refund after 14 days of sale?


-if solution will be refund, Apple will support customer to refund faulty Iphones who bought from the biggest third party companies?

(Like: Xcite Alghanim, Jarir, extra, Carrefour, Lulu, Panda ) refund rules max 7 days in Xcite and other companies in Saudi Arabia and there is no official Apple seller)


-Will Apple ask back all faulty iphones regardless bought from third party seller or from Apple store?


Looking for solution and official Response from Apple to finalize the customer complains.


Thanks

Mert

Feb 23, 2021 8:29 PM in response to Blue-per

Same issue on iPhone 12, unboxed the device and updated it to latest OS and when I try restarting the device apple logo just blink for a half second and after 10 seconds directly shows home screen rather showing apple logo for atleast 10-15 seconds which is normal. This behavior is unusual and seem unintended, Surely it's a hardware issue with the device which might worsen going forward and cause power/device related issues.

Feb 24, 2021 4:25 PM in response to Uban-Giji

Urban Giji— sort of the answer that’s a non-answer. It should be available to us in Apple should be saying some thing if that is the case. It depends on who you talk to. Why would they design it that way? Why not respond if that was the case and shut down this discussion. The Apple store person who told me it was okay because sh3 knows so,done whose phone does the flash! If that was the case, why do some phones do it and some don’t? I just want them to fix it.

Feb 25, 2021 6:16 AM in response to Blue-per

I have the same problem with my iPhone 12 Pro Max with iOS 14.4. It didn't appear at the first boot that started the setup agent, but now after the initial setup I can't get rid of it.


However, apart from that, it seems to work normally after the boot.


My other iPhone (iPhone 12 Pro without Max) doesn't have this problem, however, this was initially set up with iOS 14.0. The Pro Max was set up from 14.3.

Feb 25, 2021 8:27 PM in response to MaryanneNYC

Hey I just wanted to let everyone know that I drove the two hours back to the apple store and I returned my 12 pro max 128gb silver G0NF serial number, assembled in the US week 2 production and (ios14.3 updated 14.4 a week later) for a 12 pro max graphite 128gb F2LF serial (FOXCONN). It also came with IOS 14.3 and made me update to 14.4 when setting up. This one was a week 4 production but I am happy to say IT DOES NOT have the apple logo flash!!!!!! FINALLY!!!!!!!!

Feb 25, 2021 11:17 PM in response to Blue-per

Had the same issue, with 3 iphone 12 pro's, at the end i just gave up, and went back to using my iphone Xs, as no one from apple could explain me what was the issue, and if i should be worried about it, however they were more than happy to exchange the phone. I did origibally order 12pro max for xmas, as a little treat to myself, and that had no issues whatsoever, it was just too big for me hence why i went for the 12 pro at the end.

But now it's almost March, and i think i will just wait for the next iphone, instead of trying to get another 12pro and hoping that this one will work as it should.

Feb 25, 2021 11:38 PM in response to jaimes64

That's good to know, i remember that Apple told me to try to set up phone as new, and to change ios versions and nothing did work, someone even tried to tell me it could be something to do with my setting like truetone, and brightness...yeah right especially when all the settings were copied across from my Xs. Although i did notice battery drain on the first 12 pro i had.

It was just a bit worrying to see that something doesn't work as i should. Also now when it's almost March, i think i may as well wait for the iphone 13 or 12s depends what they will name it, although i do really like the look of the 12! If i get a deal on 12 i may pick one up.

Feb 26, 2021 1:03 AM in response to Blue-per

I too have the same thing going on & my hubby, I have the Silver 128gb iPhone 12 Pro Max & He has the Graphite 128gb iPhone Pro Max. I actually had to order mine through T-Mobile because they didn’t have anymore in this color. I believe it was in late December or mid January when I purchased & received it. I felt it was defective because of this than I thought it must be something new now. But the phone works, i am just still iffy about it.

Feb 26, 2021 10:04 AM in response to Blue-per

As I got information from apple support team, the issue still under investigation and exchange the iPhone is the not solution as of now because same problem can appear again. So the suggestion from apple is to wait until apple technical team finalize the investigation.


The question is , if issue is software, why it’s appearing just the iPhones which produced after week 51?


Feb 26, 2021 11:15 AM in response to merthuzur

merthuzur wrote:

The question is , if issue is software, why it’s appearing just the iPhones which produced after week 51?


Because you're basing that on the very, very limited number of people who are posting here.


Regardless, there is still no link between the flash and any actual issue with operation of the phone; if you never reboot your phone you will never see it.

Feb 27, 2021 10:12 AM in response to Blue-per

I got my apple new iphone 12 pro max in last week and using it from 3-4 days. After setting up my phone it upgraded the software to 14.4. Now when I switched off and switched on the my phone. The apple logo flashed on the screen and then disappeared. After 5 seconds it appeared again and then my phone switched on. I have contact online apple help and they want me to go to the apple service centre to repair it.

Any suggestions

Apple logo flash at startup

Welcome to Apple Support Community
A forum where Apple customers help each other with their products. Get started with your Apple Account.