Apple logo flash at startup

I have the same issue with my iPhone 12 pro that came with iOS 14.3 and I updated it to 14.4

I noticed the flashing apple logo at the first time when I start the phone and because I don’t often shut it down I saw the same issue after 3 weeks from buying the phone. Not sure what to do

Yes, I have. I explained in an earlier post I was able to install the latest iOS update via my Mac with the help of tech support.

so as far as I see it, the flashing logo is just cosmetic.

i’ll write an update if that changes.

I’m so glad that your phone’s operation wasn’t disrupted by the “flash” issue! Unfortunately, I have had some other issues as well after the flash began (decreased responsiveness of the touch screen, apps freezing up suddenly, and then the phone would not restart at all without being plugged in or hard reset even for the Genius Bar tech) I have a call setup first tomorrow to speak to an upper level engineer as the Genius Bar felt that the issue needed that degree of escalation so I’m hoping that they will be able to shed some light on the issues I’m experiencing and if they are all related or not. Congrats on your resolution and here’s hoping that tomorrow they can find mine!

Apple supposedly will fix this software issue in up coming updates. I replaced my wife’s phone two times and decided not to replace it a third time because before I got this response from Apple I felt that there was a problem and then they would be taking care of it eventually

The apple Genius Bar tech (techs actually because more than one, including the store manager, collaborated during my last appointment) disagree with your assessment I’m afraid. Since they actually work for Apple I feel that I should follow their instructions and I will be speaking with the upper level engineer as they requested me to. Please do not feel the need to reply to me again, with your opinion that the issues are not related. Believe me when I say that I have heard your opinion loud and clear, numerous times now, and I have thanked you for your input even though I might not agree with it. If, in the end, it turns out that the issues truly are not related, wonderful, there’s been no harm done by me further investigating the issue. If it turns out that they are related then I will have made a step forward in helping others with this issue. Whichever the case may be, the time I spend working with the engineers is mine, and doesn’t affect you in any way, so I’m not really sure why you are so invested in my actions. Thank you again for your input and I hope you have a good day.

Green eyed....I’m interested in hearing what the engineers will say to you. I went to the store and the answer that I got was “my boyfriends phone does that and it’s not a problem”. I don’t agree. We’re having all sorts of problems with our service but it has nothing to do with the phone. But the flash is not normal.

Hi Maryanne, I just got my second phone and have the same issue. You said you would explain the process you went through to get a non-flashing phone. Can you please share with me before I waste another 3 hours getting a third phone? Thank you so much! I feel like I'm going crazy since the Verizon guy and 3 apple people told me they've never heard of this problem! :(

I promise that I will definitely post again once I have something more definitive from the upper level engineer. I’m not sure how long it may take them to work through things though as they can get pretty in depth with their data collection and troubleshooting. At the very least, if they deem this as “normal” behavior they should be able to offer an answer as to why it only affects a particular cross section of the 12’s and not all of them since the 12’s that were produced earlier do not show this behavior even after upgrading to iOS 14.4.

Thank you sooo much Maryanne! I'll try your method and hope it works!!! :) I just worry they won't have any older models available. :( If not I think I'll return this 12 pro and go back to use my 8 and wait for the 13 which is supposed to come out in September.

Maybe if Apple knows in how many countries we are suffering this problem they will react faster.

I bought my iPhone 12 Pro Max 246 in Singapore in January 2021. This is the 4th model I got and I’m not going to switch it off until they release the new update that is supposed to fix this annoying issue.

Just got off the phone with Apple and the case and diagnostic logs have been received by the senior engineers. I made them aware that this is a worldwide issue and have given them the links to the assorted threads regarding this issue here on Apple communities as well as on Mac Rumors. I have a callback from them scheduled for Friday. They need a few days to research the issues myself and others have noted here. I will report back with an update once I speak to them on Friday and see what they have come up with to that point. Once an issue goes from senior support up to the senior engineers it can take awhile as they do dig deeply, often requiring different logs than what were initially sent so now it’s just a wait and see situation. Have a great day y’all!

Thank you Greeneyeddi0. My husband and I have the same apple icon flash-on start-up issue. No other problems though as of yet. We both got our phones in early Jan and Feb. 12 pro. I will call Apple and report in so they know this is universal on some phones. Hopefully, the next update will do the trick. We are in the habit of turning our phones off at night. Cheers.

My serial is GONF assembled in US. I’m just debating the 2 hour trip again and yes my 14 days ends on the 26. I did deal with apple support and sales and scheduled a call with a senior support but they never called on the scheduled day or time.

So you’re letting something you will only see when you infrequently reboot your phone and that has zero effect on how your phone actually operates ruin your day?

Just take a deep breath and relax about it.

Hi all,

just wanted to thank those who took the time and trouble to take this up with engineers and find solutions, really appreciate the feedback.

I hope the update will get rid of things (it would be the most convenient solution)