Apple logo flash at startup

Do what you like, but I don't understand why you are so concerned about a cosmetic issue that has zero to do with any of the things presumably you purchased an iPhone to do.

It literally doesn't hurt anything, and for most you will only reboot your phone when there is an iOS update.

Despite what some say, it doesn't make the phone any harder to turn on or affect turning it on (or off) at all.

Even brightness is also the issue.

iphone could have been more brighter if first logo stays there but it vanishes.

just compare your phone’s brightness with other models, even after more nits the screen is more dull 😒

Hi All,

I replaced my 12 pro max 7 times till now with different colors and capacity options and found the same issue, so I believe that we have to wait for 14.5.

and for the brightness issue you just need to switch off an option called Reduce white point

Setting - Accessibility - Display &text size - Reduce white point - OFF

hope that will help with dim screen issue.

thanks.

I’m in Dubai, in January I replaced 6 devices from Apple Authorized reseller all of them with the same issue and then I requested them to refund full money and return the device.

yesterday I bought a new one again produced on February 7 week and again same issue. So I’ll wait for the SW update for now as I believe no need to replace my phone any more.

I tried hard to get a device produced before w52 2020 with no luck.

earlier on December 2020 i got one for my wife and its working fine with no flashing issue.

yesterday I noticed the brightness difference between both.

unfortunately it was a setting issue as I mentioned earlier.

I have also noticed that after the logo flashes so brightly, it leaves a ghost image of the apple logo on your screen...it’s hard to notice and you’ll see it only with a lighter background but it’s there, I’ve had it on the 2 phones I exchanged

Hi,

As someone who’s been coping with the flashing logo on my device for over a month, here’s a quick tip on powering in your device.

To switch on your device, hold the power button until you see a quick apple logo flash (this should be about 2-3 secs). Immediately release the power button once you see the flash and wait... Your phone should boot up normally. I’ve tried several iterations and this is the only one that works 100% of the time.

Let me know how you get on.

Cheers,

U-G

Just got my iPhone 12 Pro Max yesterday with iOS 14.3. Update and restore with iTunes to iOS 14.4 for a fresh start. Now I’m seeing the same problem. Hope it is not hardware issue or I have to return it to the store within 14 days.

You keep saying it is a cosmetic issue but then you don’t work for Apple. The way my phone starts up and their phone starts up deviates from the way every fully functioning iPhone has started up since the iPhone’s inception. Should we not question as to why it does this and will their be any long term issues? Yes, I have my warranty but then I would have to use my time and resources to replace it. I try to avoid buying things that may or may not work in the future because of an issue in the beginning.

I'm in 100% agreement with you. It's not like this is a $15 gadget. It's $1000!!! There should be NO issues and I don't have time to wait several hours in an Apple store for a fix. I'm going to bring mine back and wait a month or so until the new ones come out working right off the bat or I'll wait for the 13.

Confirming it is once again cosmetic - it does not interfere with actual operation of the phone in any way.

If it really bothers you that much and you are within your return period, feel free to return your device if you feel so inclined.

There is no confirmation either way, from Apple, that this is purely cosmetic. Some have reported additonal issues powering on the phone that may, or may not, be related to this glitch. The fact that the phone looks like it's operating normally after it's powered on does not preclude that there could be an underlying issue, nor does it explain why it started happening with phones manufactured since late last year.

Also, please don't assume that all markets around the world accept returns.

Actually, it interfered with the way my phone should start up. Would I be wrong if I said the boot process? It took longer or sometimes it wouldn’t turn on at all. I would have to release the power button and press it again. I returned it and am now on an iPhone SE 2020. However that cost me gas and a screen protector and the waste that came along with that protector. So it’s great that you want to help but don’t invalidate the concerns of others by saying it’s just a cosmetic issue.

I m facing the same flashing off my apple logo.Even though I m facing many issues like battery never goes upto 100% even I purchases iphone fast charger 20w from apple store.It stucks to 98%.And when I power off and on the device it automatically shows me 100% charging.Even when I power on the device logo flashes and even though it doesn’t power on.After trying 4/5 times it starts.And starts in just 3sec.By the way I m using iPhone 12 128gb blue varrient. Plz resolve this issue.I even went to apple store and those guys don’t even help me out.They said it’s normal not a major issue. Apple should refund our money or replace our phone with the new one if they can’t resolve this issue.

[Edited by Moderator]

You’ve got 14 days after purchase to return/exchange, I’ve made a two hour trip 3-4 times and several screen protectors. Every “new” phone I’ve exchanged for has the logo flash and the last one had dust and lint all over it.