iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

Whenever I re-start my iPhone 12 Pro, the white Apple logo will appear VERY briefly (less than a second) then the screen goes completely dark for 3-4 seconds. Then the Apple logo reappears and the phone re-starts normally. Is this a new normal process, or is there possibly a hardware or software problem with my phone? I've never experienced this before having been an iPhone owner for 10+ years.


I am following the instructions from the Apple Support website: “To turn your device back on, press and hold the side button (on the right side of your iPhone) until you see the Apple logo.”



Posted on Jan 21, 2021 8:19 AM

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Posted on Apr 20, 2021 4:25 AM

Hello Everyone. I also had this flashing apple logo at startup issue on my brand new iphone 12 pro max. I was very concerned and i read on internet that this issue will be addressed in upcoming ios 14.5 update. I was very much concerned so i wanted to check it out myself. So, today i updated my iphone to ios 14.5 beta 8.

As soon as the phone got updated to beta version, BOOM.. that flashing logo issue gone! the phone start up went back to normal.

The bottom line is that now it is confirmed that flashing logo was a software related issue that has been addessed by apple in upcoming ios 14.5 that would be out in i guess a couple of days now.

So, do not worry everyone. This software bug will be fixed as soon as you upgrade to ios 14.5.


Cheers :)

106 replies

Apr 15, 2021 7:00 AM in response to Mr SOnic

Mr SOnic wrote:

I have this same problem. also my iPhone 12 Pro would randomly reset/reboot while being used. Now it just did one of those random reset/reboot and it won't come back. it's completely dead. It's currently in an endless reboot cycle: apple Logo flashes on screen for 1/2 second, then goes dark for about 30 seconds, repeat like this for the past hour. My phone is less than 30 days old. I'm going to leave it plugged into charger over night and try again tomorrow. It was at 80% battery when it reset, so not sure if this will help.

The problem with your phone resetting has ABSOLUTELY NOTHING to do with the Apple logo question that is the subject of this thread. You need to contact Apple Support using the Get Support link at the top of this page for what is most likely a hardware problem. Fortunately your phone is still covered by the one year warranty.

Apr 22, 2021 6:44 AM in response to austine257

austine257 wrote:

Wifi Network is very slow on my iphone 12 pro max... Please what is the solution...???

The solution:

  1. Scroll this page to the top
  2. Click on Post
  3. Create a BRAND NEW post describing your problem, with a meaningful subject so other users who may have a solution can see it, rather than threadjacking these posts about a completely different issue.

Apr 24, 2021 1:10 AM in response to Husi1988

Hi,


This 14.5 update might be a polishing thing and there might be an issue still under the surface. I had used 3 different 12 pro max before Christmas all of them were ok. I did buy an iPhone 12 in January it was also ok. then i got a brand new 12 pro max and it was with this awkward issue.. then replaced it with 12 pro again only to see same issue.bang! It was there.. last two phones were manufactured in March 21


now finally i’ve decided to try mini, the production date was october, it works fine so far.


if the issue was software then logically all of the phones using this software must be showing same functionality error at some point right?


I am ****** off, paying a laptop price for a phone and dealing with silly problems.. it keeps happening since iphone x. I had a black screen problem, speaker working issues etc since then. Most of them adressed with so called “ software updates “ but you wait for months to get that ios version with a phone in your hand not working properly.


not saying i will move to Android but Apple needs to be more careful for a premium brand.

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iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

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