iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

My new pro max is flashing the apple logo on start up. Everything else seems fine BUT this phone is expensive and should be working perfect upon purchase. I’m very concerned as I only have a few more days where I can return it for another. I don’t want a defective phone😢

I just bought the iPhone 12 Pro Max and have this issue. It makes me nervous because it happens on a regular shutdown and the hard shutdown and the phone struggles to come back on. I called the store where I purchased my phone only a week ago and asked if anyone else has been letting them know of the same issue. I was told that my call was the first time they have heard of it (hard for me to believe) I have iOS 14.4. I was also told I could not exchange the phone since it eventually comes back on and then runs as normal and that I should not be doing a 'hard shutdown' anyway. I told them that it happens if it is a normal shutdown or hard shutdown and that I wonder if it will eventually not turn on at all since it takes so long. Thank you for posting this information, and I did tell the store clerk that they should take a moment and read this thread so they understand it has been happening to many people.

Does anyone know if this has been fixed ? I received my iphone 12 pro max on 02/202021 and it does this too but my phone has locked up around 5 times already been on att tech support but the phone is still locking up ? Is there a problem with this phone ? I am not getting any solutions ? For $1,400 you would think the phone would at least work properly ?

Just installed new update 14.4.1 and my phone is worse. Takes longer w more flashing logos before actually booting up. I’m so irritated. This phone is brand new and expensive not to mention my entire life is in it. 12 pro max should function better than this.

Whenever I re-start my new iPhone 12 Pro, the white Apple logo will appear VERY briefly (less than a second) then the screen goes completely dark for 3-4 seconds. Then the Apple logo reappears and the phone re-starts normally. Is this a new normal process, or is there possibly a hardware or software problem with my phone? I've never experienced this before having been an iPhone owner for 7+ years.

Whenever I re-start my new iPhone 12 Pro, the white Apple logo will appear VERY briefly (less than a second) then the screen goes completely dark for 3-4 seconds. Then the Apple logo reappears and the phone re-starts normally. Is this a new normal process, or is there possibly a hardware or software problem with my phone? I've never experienced this before having been an iPhone owner for 7+ years.

Gufran6707 wrote:

Whenever I re-start my new iPhone 12 Pro, the white Apple logo will appear VERY briefly (less than a second) then the screen goes completely dark for 3-4 seconds. Then the Apple logo reappears and the phone re-starts normally. Is this a new normal process, or is there possibly a hardware or software problem with my phone? I've never experienced this before having been an iPhone owner for 7+ years.

Please read the thread you posted to. It is getting really tiresome to have to repeat what has been posted over and over and over and over.

This is a new type of problem I’m facing as it is only flashing the logo then off. Then nothing happen after I waited 15-30 seconds even after following the hard reset. That’s why when I took it to the stores they said my phone problem isn’t the software but instead the hardware for some reason.

Hi , I’m experiencing the same problem. Decreased responsiveness to touch screen and the freezing. Yesterday I tried opening settings and the screen was blank. Had to refresh it again and for a moment I thought is this an android? I mean is there like a virus or something? Also few days ago I couldn’t access my safari . I got the 12 pro like 4 days ago and I’m so uncomfortable with the logo flash at the start up

jatin187 wrote:

I am facing the same problem and looking forward for a quick reply from apple

Well, you are unlikely to get a quick reply from Apple, and I can guarantee that you won’t get one as a response to your post because Apple does not participate in this user-to-user forum. You can contact Apple using the Get Support link at the top of this screen.

Please read the thread you posted to. It is getting really tiresome to have to repeat what has been posted over and over and over and over.

Good to know. So one clue: READ THE FULL THREAD. You will find the answer. Posting the same question again and again is easier maybe but not for the people who had to read the same questions again. Please read the thread completely.

mujtaba66 wrote:

I got the same issue realized I'm not the only one

Borrowing from naveengethim above:

So one clue: READ THE FULL THREAD. You will find the answer. Posting the same question again and again is easier maybe but not for the people who had to read the same questions again. Please read the thread completely.

You know, I have the same issue. I called Apple because it is NOT normal behavior. And after 45 minutes, they pointed me at this thread. The ONLY annoying part of this thread is the Level 10 ****** who must think he is God's gift to Apple users. I think I got ALL of your key points on page 1 of the thread, so I'm not sure why you are continuing to post. Move on. Next thread. Give it a rest! PLEASE.

The key thing we all rely on with computer chips is that, given the same operating system/software, they give you the same results. When that fails to be the case, well, that is cause for pause.

I've read all the posts. I've read all the replies. It seems it is not a "real" problem, but a minor annoyance. If it is more than that to anyone out there, despite Lawrence's advice to the contrary, please feel free to contact Apple. As for me, I plan to go back to drinking my beer and bourbon and waiting for the end of this issue, the end of the world, or the end of the pandemic to come. Whichever comes first.

I have this same problem. also my iPhone 12 Pro would randomly reset/reboot while being used. Now it just did one of those random reset/reboot and it won't come back. it's completely dead. It's currently in an endless reboot cycle: apple Logo flashes on screen for 1/2 second, then goes dark for about 30 seconds, repeat like this for the past hour. My phone is less than 30 days old. I'm going to leave it plugged into charger over night and try again tomorrow. It was at 80% battery when it reset, so not sure if this will help.

You are describing my same exact situation to the T. I got my phone (iphone 12 pro) on February 25th, and its doing it. The phone has also been in a full protective case with screen covering since it came out the box and actually hasn’t been taken out for use much( not even a simcard has been installed).