The store manager gave me 3 options
1). Buy a case - I told him
the damage is done and the phone is defective, it will likely continue to chip. I should not have to buy a case - i have not dropped the phone and there is an issue with the design/paint. I showed him the issues many people are facing from a google search of “iPhone 12 paint chipping”
He said this is cosmetic damage and the phone works. I told him Apple specifically market their products as aesthetically pleasing and on their design - it’s not just a matter of having a phone that functions from a rectangular black plastic box. I would buy other brands if that is what I wanted. Pay a premium for apple. they know they should do better. I asked what if paint chips off the whole phone - does that mean it still “works”. He had nothing useful to say.
2). Buy a new phone for £300+VAT (after 3 months of my current phone!??) if I am unhappy. Also unhelpful.
3). Complain to the network operator - I told him apple make the product, not the network operator, and that this is apple’s responsibility. Also unhelpful.
Zero customer service - saying “I understand” and then presenting those 3 options is , hugely disappointing and arrogant conduct from apple.