What happened to Focus “on demand?”

I just got new phone. On my old phone, I turned focus on and off by swiping up on my main screen. Easy-peazy. Now, I have to go to settings, set-up the focus, add people to my ‘personal’ focus, but then when I turn focus on, I can still hear dings from text messages from people NOT in my ‘personal’ list. I don’t want to hear the text messages from everybody: just a few people. Why can I still hear the dings?