Just for clarification:
- USB 1.x, 2.x, 3.x, etc. are USB standards.
- USB A, B, C, etc. are USB connection "physical" types.
What you are showing us in the image is a USB-A type connector. The fact that it is blue, and has an SS "SuperSpeed" label, would indicate that is can support up to the USB 3.2 Gen 1x1 standard ... with a max. throughput of 5 Gbps.
If your new iMac is the 2013 M3, it came with two model types: 2-port or 4-port.
- The 2-port model has 2 Thunderbolt/USB 4 ports (40 Gbps). These are both USB-C types.
- The 4-port model comes with 2 Thunderbolt/USB 4 ports (40 Gbps), and 2 USB 3 ports (10 Gbps)
Based on what you provided in your post, I'm assuming that you have the 4-port model. As such, you should be able to connect your external drive, using a USB-A to USB-C adapter (rkaufmann87 has already provided you with an excellent recommendation).
Since this external drive is limited to USB 3.2 Gen 1.1, you should connect it to one of the Mac's USB 3 ports. However, even though those ports support up to 10 Gbps, your external drive cannot exceed 5 Gbps at best.