Consumers, prosumers, wanna be editor's, call them what you will, the reason why they bought a MAC is they heard that "all the PROS" work on them to make music and videos. Until when?
Now this goes back in the other direction - no FCP 7.5 or 8, perhaps no Logic upgrade either?
The world does not care about cozy dashboards in small little cars....it's still about spacehips and big things that we dream about... Apple had this excitement....pro products...the all mighty G5, the 12 Core Mac Pro....ultimate warp drive interstellar firepower... ipads and ipods are nice and fun... but I hope Apple deploys resources for enabling creativity, for people who do not want to do anything else (you can call them Pros).
Watching movies on ipads etc....that's not creative... that's not where the brain effort should be at.
Guys, I feel the pain in your film makers community by reading this. I am an audio producer, and understand that changing major things like that, overnight is indeed a nightmare - a threat and a slap in one.
Final X would be great as an iMovie update for prosumers who want a bit more - why not? But giving people the impression that FCP 7 is no longer being developed, no FCP 8? no upgrades?
These people (YOU people) invested in a promise that FCP will be supported in the future. They bought computers and other Apple products to be on board with "the program".
And we're not talking about 25 people here. Thousands of thousands of "workers" are affected, in the US alone, I am pretty sure.
Advising a quick press release that FCP will be supported throughout 2014, with minor upgrades being released.
Advising that Final Cut Pro X (eX not 10 please) is being offered to FCP 7 clients for free. Convince the change, don't force it.
Advising that Apple acknowledges shortcomings of X and releases time line of improvements.
Advising removal of "Pro" to Final Cut X.
Note. Loved iMovie from the get-go for Timothy's party stuff, tried FCP X. X is way slower, and stutters compared to iMovie. There's something laggy / buggy about it - on the same computer (latest gen 2011 Mac Book pro 2.3 Ghz Quad Core MBP). Logic and Apple effects show up with GUI, meters and all, but doesn't show anything while sound playing - strange. Occasional Clicks and Pops.
woah...Little Timmy's party - exactly..and who cares? no one watches these videos...i'm here in LA with a Flip Mino recorder uploading beach vids to my parents in Europe. They see me 1 x a year - and still don't care about these videos. "Shaky, boring....just call us and let's talk".. LOL...