Here's my story:
- Purchased MBP 15" on June 5th 2014, it arrived a couple of days after that. Yep, awesome machine, best I've ever had, great step up from my 2011 13" Air.
- A few days ago (say around the 27th of June) I notices the aforementioned Mura spot - about two inches up from the F7 key. Only noticeable against white or very light backgrounds.
- Called AppleCare (in hindsight I should have called Online Sales), they asked me to visit a Genius and have the issue officially diagnosed.
- I just got back. They suggested (seeing that the unit was not purchased through Retail) that I contact Online Sales and asked them to have a new unit sent out. They also gave me a referral letter with their diagnosis and recommendation. I really can't argue with that! I was able to ring Sales and get it all sorted out in under 10 minutes. New unit on its way, I will copy current MBP contents to newer MPB and have the faulty one picked up by TNT for return to Apple within 5 working days (plenty of time).
Overall, spectacular service as I actually expected from Apple. This is why I cannot possibly go back to another hardware and software option: it's the whole package and experience that sets them apart from the PC market.
My only comment is that the Online and Retail folk don't seem to be talking to each other: ideally, it is the same Company and one would logically expect that omni-channel service would be a given (ie. ubiquitous experience even if you started in one channel and request service via another). Having said that, I do work for a big corporate and I know the complexities and challenges involved.
I will certainly be purchasing extended AppleCare (it was in the plan anyway) as I want this unit to last me a while. Am I concerned that it may happen again? I guess so, seeing that it has been happening for the past 12 months. But I do believe, now given my recent experience, that Apple will come good in the end.
Keep up the fantastic work Apple.
Your loyal customer.