Interesting words from Noam Bardin, one of the partners who supplys data for the app.....
Speaking to Business Insider about the Apple’s new 3D mapping application, Waze CEO Noam Bardin said, ‘Apple went out and partnered with the weakest player.’
He added: ‘They’re now coming out with the lowest, weakest data set and they’re competing against Google, which has the highest data set. What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically.’
One of the key new features of Apple’s mapping service is its 3D visuals, which Apple debuted at WWDC 2012 and detailed further at last week’s iPhone 5 event. They do look very impressive, we admit, but visuals aren’t enough when it comes to mapping services – the data has to be there too.
Waze provides traffic data for Apple’s new mapping service, along with Tom Tom, which is reportedly providing the bulk of Apple’s mapping data. Bardin clearly isn’t happy with how things have turned out, indicating that iOS 6’s new Maps app relies too heavily on Tom Tom’s services.
Bardin told BGR that a large number of mobileapp developers have reached out to Waze and wish to integrate the company’s maps directly into their apps instead of Apple’s service.
‘They’re saying many things that used to work on Google don’t work on Apple,’ added Bardin.
‘Going forward now, we’re going to see this around maps, it’s the question of how fast Apple can work with their partners to update the data and how good the user experience will be.’