I know that on a standby my iPhone 4S battery should be losing about 0.5% per hour, the way it used to work before all 6.1.* updates, but it's not.
As for iCloud, don't use it. It's "inactive".
2 e-mail accounts. Contacts, calenders, reminders, notes for those 2 accounts are off.
Fetch new data setting is set manually.
As for apps running, they are the same apps running I had back in October.
Not many, by the way.
Location service is on only for a weather app.
Maybe there's a very simple trick that could improve the battery life on my iPhone that used to be about the same as what's stated on a screenshot that you had posted.
Talking to Apple support techs and personel had been a very pleasant experience for me, but going to an Apple store after making numerous appointments through Genius Bar turned out to be a huge dissapointment.
Came across some major snobism and unprofessionalism.
But, would applaud to two Apple techs at that store who turned out to be very courteous, and professional.
I think some twitches could work for fixing issues for some, but not for all users.