Actually, Tim Cook seems to be having the best time of his life by experimenting with the 'products' of the world's most valuable company. Afterall he never got a chance to do stupid things , when Jobs was at the helm. Moreover, things like the ridiculous tinkering with the wallpaper, foolish overhauling of apps like iOS 7's iBook app etc are just the beginning. Well, When a hardware (industrial) designer aka 'Johny Ive' is chosen to be the SVP of Software User Interface Design (They call it 'Human Interface'.), that's when these things happen. The day 'Scot Frostall' (The original Chief of OSX & iOS) was fired and replaced by Johny Ive; Apple started on the same path that it took in 1985 by firing Steve Jobs, and ultimately ending up almost ruined & just 90 days away from bankruptcy. Scot Frostall was once the VP of software at NEXT (With Jobs himself) and he was the one who pioneered the revolutionary OSX (Although the name OSX was given later on), working on it for years, with his team of dedicated computer engineers & Scientists. Later, he was the one to come up with iOS, which dispupted the mobile world in just a few years. And then, suddenly one day, this genius Software pioneer, is fired & replaced by an 'Industrial Designer' (Johny Ive), who had never ever worked on a single software design project throughout his entire life! No one, but a guy like Tim Cook (Who pioneered the retail department & Executed Apple's retail chain business; and thus himself has only a little idea of User Interface & Software Design ) can actually put 'Johny Ive' in-charge of Apple's Software Design. But, what was supposedly worse, came out to be the 'un-appologetically Plastic-iPhone C' which is the result of Johny's arrogant & ridiculous experimentation with what he used to be good at, 'Hardware Design'. And, I am afraid, this only seems to be the starting of things, that is bound to come in the next few release cycles. Apple, which once pioneered innovative technology, is now only following & thus blatently copying the other guys in the industry like Google's Android. And, its difficult to believe that this will change in future.(Specially in the absence of Steve Jobs). I have always loved Apple and its Company Culture of Thinking & Doing DIFFERENT! But, that's no more relavant today! I just pray that they don't come up with another new iPad, in plastic, called iPad C! RIP Steve Jobs!!