Why do lightning cables break so easily?

To cut to the chase, my third lightning cable broke today. I plug it in and nothing happens. This has happened with all three the same way and it seems they just keep breaking faster and faster.

And don't tell me it's my phone because it charges fine on my ihome.

And don't tell me it's my fault because I'm fought with the cable or something.

I take pristine care of my cables

What I wanna know is if there's any more durable third party chargers out there?? Or a better way to prevent this from happening?

Because these chumps at apple obviously either don't know what they're doing or they're trying to scam us with chargers like they do with adding loads of "other data" to our iPhones.

Now let me go head over to my local apple store to shell out 30 dollars for another lightning cable that's gonna break in 3 weeks.