I brought my slightly bent 2 month old iPhone 6 to the Apple Store in Rosevile, MN. The phone had only ever been in my hand or my purse. Zach, who is the Store Manager there said he wouldn't help me and that if he did, it would reflect poorly on him and he would receive a bad annual review. I asked him which of the two would be worse - negative customer feedback on him personally or the impact on his review and he told me the review would be worse.
In reality, he could have exchanged the phone, but he refused to do it. This is in spite of me letting 'Zach' know that I am the mother of a family of 6 and we own 6 iPhones 6/6+'s, 5 iPads, 4 MacBooks, 4 iMacs, 5 iPods, 2 Airport Expresses and 3 Apple TV's. Apparently Apple uses metrics to measure their managers that rewards this type of extremely poor customer service.
As a result, in the future, I will direct my purchases away from Apple products.
Apple has stated that bent iPhones are not an issue. In fact early on in the product launch, they stated that only '9 customers had problems with bent phones'. At present, there are 600+ pictures submitted by owners of bent iPhones on the web site oneofthenine.com. Based on that, I would imagine that the actual number of people that have ended up with bent iPhones is in the tens of thousands.
There is a cottage industry that is developing as a result of this being a widespread problem;
http://www.gilddesign.com/en/goods-ip6p-en.html