I have the same problem and have seen it at least with 10 other friends. It’s from 4K projectors to 1080P TVs. No matter what cable and no matter what specs, this occurs and I can almost time it on a few systems.
For me I’m using an Epson 1080P projector, high end custom installation cabling (I’ve been in the industry for 10 years), and with zero issues on other devices. The only device that has this problem is Apple TV and it’s not just the 4K version.
It normally happens within the first 5 minutes of any show.
The key here is it’s related to some sort of syncing issue when moving from app to app or from show to show. It has to be around this.
Unless, Apple has deflated certain specs and actually isn’t fully compatible with industry standard cabling, and may be ahead on some things. I don’t believe this to be the case, but it could be. They were last with 4K and still don’t support year old surround sound formats.
I think it happens on more demanding apps, videos (higher resolution) and higher fidelity audio. Even though Apple TV hardly supports any current audio decoding.
It’s like when a movie moves from the intro to the actual movie. This is where movies move from even wider formats for theaters to 16:9. This is definitely a trigger of some sort and requires a sync.
I see this flickering at least 5 times and day and it’s normally within the first 5 mins of watching. At times it can happen during the middle, but it always seems like it’s a peak part of the movie.
Not sure but maybe this steers the Apple folks the right direction.
This issue has caused an insane amount of disruption in the custom installation and smart home industry, because Apple doesn’t take any responsibility.
This is an Apple problem, not a cabling or TV issue. I’ve seen it too much and in too many different scenarios. The only common denominator is Apple TV.