Clickable links in Mail don't work
I'm on OS 10.13.4 and Mail version 11.3.
I've been working on a non-spam, legitimate email marketing campaign. I represent a non-profit community choir, pretty benign stuff. We've developed a PDF version of our concert publicity poster, which includes two embedded clickable hyperlinks: <Click here to join our email list> and <Click her to purchase tickets>
Some community organizations are willing to send our concert posters to their email lists. This is a good publicity opportunity for us.
There's been a problem. When I receive the poster as an email attachment in my own Apple Mail, it displays okay but the hyperlinks are dead. I'm worried that too many recipients will get the PDFs in clients that don't work with the links.
If I open the attached PDF with Preview, then the links work. The hyperlinks are clickable in Gmail.
Is there some way I can alter the format of the clickable links in the PDF document so they will open in Mail? Is there some kind of setting I can change in Mail to make these links active?
If not, why are the links unresponsive in Mail?
Thanks in advance.
MacBook Air, macOS High Sierra (10.13.4)