email scam
I received a random email warning me that I had purchased an item through apple.com.
It looked legitimat, but once you go to cancel the order, you have to enter your personal information together with your bank details.
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Phishing scams are unfortunately common. The following has more information including instructions on how to report them to Apple if desired. See: Avoid phishing emails, fake 'virus' alerts, phony support calls, and other scams - Apple Support
and Identify legitimate emails from the App Store or iTunes Store - Apple Support