Oh dear William....I did contact Apple directly and they didn't help me....your comments indicate you miss the point on this whole affair.
Apple say "toughest" and that you can drop your phone, carry it in a bag with lots of other items, without screen protectors etc in their TV ad's. See for yourself on their official YouTube page. The implication is it is fine for customers to do the same. However, it's clear from the evidence here it is not.
They don't show a client buying a screen protector, case and wrapping the phone up in a micro fibre when they carry it around, ergo the message is you don't have to take these precautions.
In my opinion, due to the above, their ad's are misleading and there will be implications for Apple dependent on the country of sale. If they don't deal with complaints and clients are left unhappy, in this day and age, people will express their dissatisfaction on forums and social media. That's just human nature, besides what else is one to do if one can't get help for Apple.
What other manufactures do is irrelevant as is the fact the phone is made of glass. Neither has anything to do with Apple customers.
In summary the problem is not with users as you suggest, it's with Apple and their decisions leading up to the release of this phone.