10 days ago we replaced both of our phones with 11 Pro's. My wife's phone already looks like it is 5 years old, and before we get the standard reply, we are not upset because of a scratch we created. We've had these devices since they were invented and know how to care for them.
Something is going on here. The marks in the photo can't be felt, and they can't be buffed out and they were created with normal use. It is the swirl type marks that make me feel there is something defective with these screens.
We tried to return it, as we're within the window but of course Apple wouldn't take it back because it is scratched! We went to support, and got to a senior advisor who offered no solution, no compensation - nothing. Only to take it in again to another store to see if that person feels it is a "defect".
Please lodge your complaint with Apple, and contrary to the "experts" who've chimed in here Apple does monitor these threads if they grow to a certain size. But please complain in person and get a case file if you can.
Again, if we scratched the phone we wouldn't be wasting our time with this, or if we mistreated it. The glass is overly sensitive to marks, and not as advertised.