New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?
iPhone 12 Pro, iOS 14
After more than two weeks, I think that it is time to sum up the situation: the "flashing Apple logo" issue described by Blue-per does not occur when we unbox and boot the iPhone 12 (mini)/12 Pro (Max) for the first time, it occurs when the iPhone is already set up.
In most cases the phone performs normally after it boots up. Some users found hardware problems when using their new iPhone (phone needing to be connected to power in order to boot up, screen burn-in, battery charges very slowly, camera not taking HDR photos, etc.).
In my opinion those problems are not related with the flashing logo at startup, because they are very different from each other and they are isolated cases. They are just coincidences.
That does not mean that the flashing logo is not an issue: there are iPhone 12/12 Pro which boots with the (classic) steady Apple logo and some iPhone 12/12 Pro that do not, so it is obviously not a normal thing. It is not a "new feature" or "expected behavior".
After reading other answers on the forum, we can deduce that the issue does not occur on iPhone 12/12 Pro that were shipped with iOS 14.1 or with iOS 14.2 pre-installed, it (mainly) occurs on iPhone 12/12 Pro shipped in January with iOS 14.3 pre-installed. As a matter of fact a lot of people returned the device during the last weeks and got a new one with the same problem.
Now, we suppose (and hope) that the issue is part of iOS 14.3 and not in the hardware of the phone. In this case Apple should be able to fix it with an update, maybe already with a sub-dot-release (iOS 14.4.X) or later with iOS 14.5. There are some comments in favor of that supposition too, where people noticed that issue after updating from iOS 14.2 to iOS 14.3.
On the other hand, it is strange that (most) iPhones who updated the operating system from 14.2 to 14.3 did not experience the issue. And it is even stranger that I read a reply from a user who encountered the problem already on iOS 14.2. Those facts contradict our supposition above, and maybe the flashing logo has nothing to do with iOS 14.3.
I am sure a lot of people have this problem too; they do not notice it, because nowadays we do not shutdown and restart our phones very often. And even if they do that, they (probably) don't keep looking at the boot screen for issues.
It is very hard for us to guess if it is a software or a hardware problem. Only Apple can give us an official answer, and in order to solve the problem as soon as possible I ask you to continue upvoting this and other similar posts (clicking on "I have this question too"), commenting if you have some news from Apple and reporting the case to the Apple Support.
Sadly I can't click on any comments i find helpful! My phone does this and my sons which he has had only a couple of weeks. My phone also has camera issues, bad/non focusing you may like to test your cameras.
Took it to the apple shop, said nothing about the flashing logo and camera - software issue !
If you purchased you iPhone within the past 14 days return it for a refund.
The yellow screen may dissipate with burn in. If it doesn't you can use your warranty. And you can wait for iOS 14.5.
How often are you rebooting your iPhone that you see this flashing?
I have the same apple logo flash issue with my iPhone 12pro since 5th March 2021.. and the update from apple is that it will be updated in software update 14.5 since then patiently waiting for it and recently I have noticed almost 1 second lag while locking the phone screen on iPhone 12pro which is much much slower than my 4 year old iPhone 7 Plus.. is this flash issue started affecting the working of the phone for which we have paid our hard earned money.. not expecting this from apple.. has anyone noticed this lag while locking the screen or people are yet to notice this.. this is affecting the phone for sure.. can anyone help??
I have the 12pro. I got it at the end of January and had the flash issue out of the box. Assumed it was a new Apple start or an update would fix it. My ringer volume never seemed to stay at the right setting...started with a loud ring and mid ring volume lowered. When in messages I’ve repeatedly had it get stuck in landscape mode so I finally decided to restore the phone to manufacture settings after I was locked out of my 4 digit password which I know was correctly entered. That’s when I found there was no restore/recovery logo. It did go into iTunes on my pc and was recognized on my mac. I sent it in for repair. They “repaired” it by replacing the iPhone rear system and a new serial number. When I received the repaired phone I turned it on......I think it booted normal as it showed a icon to connect to computer to put my info back on from the back up. After I did that, it’s doing the exact same thing as before I sent for repair with no recovery logo, flash apple logo, volume issue and landscape mode locking periodically in messages.
Yes I just canceled my appointment at the Genius Bar thinking exactly that, that I would wait for 14.5 and see if it’s salsa problem because clearly this seems to be a software issue and not a hardware malfunction.
Rungrld2 wrote:
I just purchased a new 12 Pro Max and I’m having the same issue with the flashing apple when I try to do a hard reset or turn off and on.
Have you updated the iPhone to the latest version?
Hi
i have got the same problem with my 12 pro max
did ask senior advisor, they are aware with this problem already
but she said it might get better with next update
Did you get it when first turning it on out of the box, prior to setting it up?
Wow thats no good. Instant return?
It’s the same for me. It seems like the display turns off, but the phone itself is active.
they did not replace? just retain your phone until we have the software update
I was hoping it would too, but no
It will be better if everyone reports this bug to Apple through their Feedback form.
Yes, the more reports Apple will receive, the faster we will get an official answer and the related fix for the issue.
Yep mine does the same thing!
Apple logo flash at startup
