New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?
iPhone 12 Pro, iOS 14
After more than two weeks, I think that it is time to sum up the situation: the "flashing Apple logo" issue described by Blue-per does not occur when we unbox and boot the iPhone 12 (mini)/12 Pro (Max) for the first time, it occurs when the iPhone is already set up.
In most cases the phone performs normally after it boots up. Some users found hardware problems when using their new iPhone (phone needing to be connected to power in order to boot up, screen burn-in, battery charges very slowly, camera not taking HDR photos, etc.).
In my opinion those problems are not related with the flashing logo at startup, because they are very different from each other and they are isolated cases. They are just coincidences.
That does not mean that the flashing logo is not an issue: there are iPhone 12/12 Pro which boots with the (classic) steady Apple logo and some iPhone 12/12 Pro that do not, so it is obviously not a normal thing. It is not a "new feature" or "expected behavior".
After reading other answers on the forum, we can deduce that the issue does not occur on iPhone 12/12 Pro that were shipped with iOS 14.1 or with iOS 14.2 pre-installed, it (mainly) occurs on iPhone 12/12 Pro shipped in January with iOS 14.3 pre-installed. As a matter of fact a lot of people returned the device during the last weeks and got a new one with the same problem.
Now, we suppose (and hope) that the issue is part of iOS 14.3 and not in the hardware of the phone. In this case Apple should be able to fix it with an update, maybe already with a sub-dot-release (iOS 14.4.X) or later with iOS 14.5. There are some comments in favor of that supposition too, where people noticed that issue after updating from iOS 14.2 to iOS 14.3.
On the other hand, it is strange that (most) iPhones who updated the operating system from 14.2 to 14.3 did not experience the issue. And it is even stranger that I read a reply from a user who encountered the problem already on iOS 14.2. Those facts contradict our supposition above, and maybe the flashing logo has nothing to do with iOS 14.3.
I am sure a lot of people have this problem too; they do not notice it, because nowadays we do not shutdown and restart our phones very often. And even if they do that, they (probably) don't keep looking at the boot screen for issues.
It is very hard for us to guess if it is a software or a hardware problem. Only Apple can give us an official answer, and in order to solve the problem as soon as possible I ask you to continue upvoting this and other similar posts (clicking on "I have this question too"), commenting if you have some news from Apple and reporting the case to the Apple Support.
Do the iphones 12, after update 14.3 and 14.4 have to restart with this apple logo flashing and being a natural sequence? Because almost everything iphone 12 restarts like this. It can be a new innovation of the company.And let us think that this is not the right start.
Nice all good. They remove because I should not discuss it in the forum. So they read them. Then why not give a formal answer to the simple apple logo error? More than 1.000 people have the same error in this forum,they do not deserve an official answer?
JSpencerRRTX wrote:
So i restored my phone, and verified it is current on software update. it is still flashing on reboot. did you mean that the next update that comes out will address this problem? Thanks.
There are rumors to that effect.
Just brought 12 Pro max a few days ago, went to start Netflix and froze on Netflix logo on start up. Tried going home by swiping and nothing. Then tried a force reboot with pressing volume up and volume down and press and hold side button and did a reboot and then had flashing apple logo for 10 seconds then started up okay, any solutions.
My husband and I both have the same thing happen. Bright flash of icon when booting up the phone, then black for a few secs then boots up. We are old school and in the habit of turning off our phones at night. Both were received in Jan and Feb 2021. Hope it can be resolved with a simple update.
I got the same issue. I phoned apple support and the only answer I got was that it is related to the screen type, however, I meet other people with the same device (iPhone 12 pro max) and they don’t have this issue.
hopefully apple give us an official answer as soon as possible as this is not a normal boot up.
Oh, thank goodness! I'm not the only one having this problem. It's been driving me nuts. I'm getting to the point where I want to get a replacement already. It's a frickin thousand dollar phone and I want it to work right. Get it together apple and address the problem and send out an update or something.
Did they instruct you to start as new phone n reinstall each apps individually? That really sucks since I have to reset all the settings manually.
and not sure it’s related but I notice the other storage did not go down to normal level of less than 10gB. It’s currently fluctuated around 20gB.
they reckon some of the apps could be the corrupt in iCloud and restoring them might reload the culprit. That’s really frustrating since I have no access to the cloud to intervene the apps individually...
I have this problem and it is extremely frustrating. Phone is less than a month old and will often not restart without plugging in to power. Apple support has offered me a "free" repair, but I have to send it in or bring it to a store. As I have apple care, they will replace the phone for 99.00. Really?
I believe that this could be the case, but as the flash occurs and as the phone won't restart normally (or at all) it's not hard to make a connection between these behaviors - n'est pas? In any case, the phone does not function properly and Apple agrees that it needs repair. Why charge me 100 bucks for an express replacement or ask me to go without my phone? It's brand new, I am willing to allow a credit card hold and it's COVID and my reliance on my phone is more than necessary. Plus, if I did pay the 99.00 Apple considers this an incident so I'd be compromising my protection also. Doesn't feel particularly Apple-like in my experience.
Why so sure the two are unrelated?
While you may well be right, I don't agree with your logic. It may be cosmetic, but in troubleshooting I think it's reasonable to assume that unexpected behaviors are clues. I don't understand your concrete view and I think you might consider your words "whatever the reason..." As you don't know the cause of the "flash", how can you be so sure the power on issues are not related to the flash at start up perhaps. Anyway, be well and I have received great help and support from Apple.
GrizGuy wrote:
It’s not cosmetic. The phone doesn’t turn on when the button is depressed. That’s not cosmetic, people who say that aren’t paying attention to the problem.
It is cosmetic. Your problem with the button is unrelated.
True, but that has ZERO to do with the Apple logo appearing twice. If being unable to start the phone is your problem start your own thread rather than rudely cluttering up this one.
Of course, I assume you know that you don’t turn on an iPhone by “pushing” the power button. You HOLD the power button until an Apple logo appears, which can take 15-30 seconds of holding.
I have exactly the same thing!!
since the blink has begun my touchscreen has periods of decreased responsiveness and apps that were working fine are now freezing occasionally also it freeze while I see a photo and videos sometime plays and others dont
Wow. People are saying that their phones don't turn on properly, and that they get a flashing logo when they try to start their devices. Seems very relevant to me. "start your own thread rather than rudely cluttering up this one"? Tell me, what are you so certain that the flashing logo has ZERO to do with what people are experiencing here - and if you are so certain what not offer help as opposed to insult?
Apple logo flash at startup
