New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?
iPhone 12 Pro, iOS 14
After more than two weeks, I think that it is time to sum up the situation: the "flashing Apple logo" issue described by Blue-per does not occur when we unbox and boot the iPhone 12 (mini)/12 Pro (Max) for the first time, it occurs when the iPhone is already set up.
In most cases the phone performs normally after it boots up. Some users found hardware problems when using their new iPhone (phone needing to be connected to power in order to boot up, screen burn-in, battery charges very slowly, camera not taking HDR photos, etc.).
In my opinion those problems are not related with the flashing logo at startup, because they are very different from each other and they are isolated cases. They are just coincidences.
That does not mean that the flashing logo is not an issue: there are iPhone 12/12 Pro which boots with the (classic) steady Apple logo and some iPhone 12/12 Pro that do not, so it is obviously not a normal thing. It is not a "new feature" or "expected behavior".
After reading other answers on the forum, we can deduce that the issue does not occur on iPhone 12/12 Pro that were shipped with iOS 14.1 or with iOS 14.2 pre-installed, it (mainly) occurs on iPhone 12/12 Pro shipped in January with iOS 14.3 pre-installed. As a matter of fact a lot of people returned the device during the last weeks and got a new one with the same problem.
Now, we suppose (and hope) that the issue is part of iOS 14.3 and not in the hardware of the phone. In this case Apple should be able to fix it with an update, maybe already with a sub-dot-release (iOS 14.4.X) or later with iOS 14.5. There are some comments in favor of that supposition too, where people noticed that issue after updating from iOS 14.2 to iOS 14.3.
On the other hand, it is strange that (most) iPhones who updated the operating system from 14.2 to 14.3 did not experience the issue. And it is even stranger that I read a reply from a user who encountered the problem already on iOS 14.2. Those facts contradict our supposition above, and maybe the flashing logo has nothing to do with iOS 14.3.
I am sure a lot of people have this problem too; they do not notice it, because nowadays we do not shutdown and restart our phones very often. And even if they do that, they (probably) don't keep looking at the boot screen for issues.
It is very hard for us to guess if it is a software or a hardware problem. Only Apple can give us an official answer, and in order to solve the problem as soon as possible I ask you to continue upvoting this and other similar posts (clicking on "I have this question too"), commenting if you have some news from Apple and reporting the case to the Apple Support.
Thanks so much for sharing this information! You are the only other one on here besides me so far that has mentioned also experiencing these issues. Not sure how, or if, they are related to the flashing apple logo at startup or not but hopefully Apple will determine that once they thoroughly investigate the issue.
Thank you for sharing.
I seem to have the same issue you described to a T!
It would be great sharing how you went about with the replacements. Because the replacements here resolved nothing.
Maryanne, we are counting on you!
UG
How did you get a phone without a problem? What can we do about it? Every person I have talk to an Apple either on the phone or in the store has said the same thing —-they don’t know why it does this.
I had the same issue with my I phone pro max 12 128gb I had to return it 3 times all had the same flashing apple logo and now I got the fourth one with same problem I am really disappointed and don’t know should I return this one too as I can’t get refund because I traded with my old I phone so I will lose my trade , I think apple should fix this problem and extend their warranty 2 years and if they can’t fix it they should offer these phone for free trade with I phone 13 as this’s apple faults, please inform us with apple solutions ASAP as this issue is getting to many people.
Well that goes to show that their are some iPhone 12 out there that are working properly. The ones I checked that were on display I turned them off and on and they worked . Ok then hopefully apple gets on this soon .. thanks guys for your feedbacks..
I have cricket and using a 12 Pro max 128gb in silver and I’m working with apple support now. I tried erasing and restore from back up and the problem is still there. I’m 2 hours away from the nearest apple store and I’ve already made the trip 2 times as the first device I purchased a 12 pro 128gb in silver had a screen defect. Like an actual bubble in the glass. I’m not wanting to do it again but only have 4 days left of the 14 day return policy. What do ya do. Have it serviced as they recommend? I’d rather not on a new phone.
I have the same issue with my iPhone 12 pro that came with iOS 14.3 and I updated it to 14.4
I noticed the flashing apple logo at the first time when I start the phone and because I don’t often shut it down I saw the same issue after 3 weeks from buying the phone. Not sure what to do
Yes, I have. I explained in an earlier post I was able to install the latest iOS update via my Mac with the help of tech support.
so as far as I see it, the flashing logo is just cosmetic.
i’ll write an update if that changes.
I’m so glad that your phone’s operation wasn’t disrupted by the “flash” issue! Unfortunately, I have had some other issues as well after the flash began (decreased responsiveness of the touch screen, apps freezing up suddenly, and then the phone would not restart at all without being plugged in or hard reset even for the Genius Bar tech) I have a call setup first tomorrow to speak to an upper level engineer as the Genius Bar felt that the issue needed that degree of escalation so I’m hoping that they will be able to shed some light on the issues I’m experiencing and if they are all related or not. Congrats on your resolution and here’s hoping that tomorrow they can find mine!
The apple Genius Bar tech (techs actually because more than one, including the store manager, collaborated during my last appointment) disagree with your assessment I’m afraid. Since they actually work for Apple I feel that I should follow their instructions and I will be speaking with the upper level engineer as they requested me to. Please do not feel the need to reply to me again, with your opinion that the issues are not related. Believe me when I say that I have heard your opinion loud and clear, numerous times now, and I have thanked you for your input even though I might not agree with it. If, in the end, it turns out that the issues truly are not related, wonderful, there’s been no harm done by me further investigating the issue. If it turns out that they are related then I will have made a step forward in helping others with this issue. Whichever the case may be, the time I spend working with the engineers is mine, and doesn’t affect you in any way, so I’m not really sure why you are so invested in my actions. Thank you again for your input and I hope you have a good day.
Green eyed....I’m interested in hearing what the engineers will say to you. I went to the store and the answer that I got was “my boyfriends phone does that and it’s not a problem”. I don’t agree. We’re having all sorts of problems with our service but it has nothing to do with the phone. But the flash is not normal.
Hi Maryanne, I just got my second phone and have the same issue. You said you would explain the process you went through to get a non-flashing phone. Can you please share with me before I waste another 3 hours getting a third phone? Thank you so much! I feel like I'm going crazy since the Verizon guy and 3 apple people told me they've never heard of this problem! :(
Thank you sooo much Maryanne! I'll try your method and hope it works!!! :) I just worry they won't have any older models available. :( If not I think I'll return this 12 pro and go back to use my 8 and wait for the 13 which is supposed to come out in September.
Maybe if Apple knows in how many countries we are suffering this problem they will react faster.
I bought my iPhone 12 Pro Max 246 in Singapore in January 2021. This is the 4th model I got and I’m not going to switch it off until they release the new update that is supposed to fix this annoying issue.
Just got off the phone with Apple and the case and diagnostic logs have been received by the senior engineers. I made them aware that this is a worldwide issue and have given them the links to the assorted threads regarding this issue here on Apple communities as well as on Mac Rumors. I have a callback from them scheduled for Friday. They need a few days to research the issues myself and others have noted here. I will report back with an update once I speak to them on Friday and see what they have come up with to that point. Once an issue goes from senior support up to the senior engineers it can take awhile as they do dig deeply, often requiring different logs than what were initially sent so now it’s just a wait and see situation. Have a great day y’all!
Apple logo flash at startup
