Apple logo flash at startup

To repeat, Press and hold the Side button until the icon flashes, then LET GO OF THE SIDE BUTTON AND WAIT. It should take 15-30 seconds and the phone will show the lock screen. That’s the same 15-30 seconds that every iPhone in history has taken to restart. If you keep pressing the Side button you slow down the startup process.

Apple logo flash at startup 

New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?

Lawrence, there is still no official explanation and wayforward from Apple for this case. So, please dont say there is issue. Issue is clear and still apple is not able to fix it and refusing the exchange the phones.

I had this same exact issue with my brand new iPhone 12 PRO. I even posted about it in a separate thread and have now "upvoted" this question here. I have since returned the phone and have not purchased another one.

Do we know if this has been addressed by Apple anywhere or if the latest crop of iPhone 12 Pros no longer have this issue? I am waiting to buy one but won't be doing so until Apple addresses this issue or at least acknowledges what the problem is.

Thank you

Understood and thank you for the reply. So it sounds like this is still happening on newly purchased iPhone 12 Pros? Even if this is only a cosmetic thing, I cannot justify spending $1,000+ on a phone with a glitch that may lead to other (presently unknown) issues down the road.

Bought a Blue 12 Pro Max 256 on 3/19. Don't know if the logo flashed on first power up, but it has been having the same "one flash, then act normally" problem during the day on the 20th. It is annoying but so far, everything seems to work properly.

Hello,

my question might be stupid, but do you think this problem would affect especially the IPhone in blue color finish?

I live in France, and I ordered an IPhone 12 256 GB in blue color, and this same problem occurred.

I asked for an exchange, a second brand new blue IPhone was sent to me and the same problem is still present!

I know there’s a few reps from Apple on here who keeps saying that this doesn’t matter. Of course it matters. The difficulty is without reading this you don’t even know how to turn on your phone properly. You go into the Apple store they don’t know about the problem. When you talk to the engineers they say different things. I think the Apple people on this thread expect people to read 48 pages before even getting their phone! It’s not realistic. It feels like people are getting impatient with new iPhone purchasers. I agree that if you’re spending $1200 on a telephone, it should work without a “glitch.“. If we simply get a direct response from Apple us to when they’re going to fix it and what we can expect in the meantime. That will go along way. Whether it’s hardware or software it doesn’t matter. It needs to be addressed. Forthrightness goes along way in my world.

There are no "reps" from Apple here, we are all just fellow users.

You press your power button, you see a flash, your phone boots and works normally. Anything you do after that is like pushing an elevator button that's already lit - it may make you feel better but does not actually do anything.

Works every single time.

You will not get a direct response from Apple here or anywhere else.

You will know it's fixed if either Apple reports it is fixed in future release notes, or if you install a future update and it goes away.

Hello,

I totally agree with the principle and the process of taking care of and fixing bugs.

However, where I disagree with you is when you associate this with an aesthetic problem!

When your smartphone doesn't start properly or doesn't restart at all, it's not an aesthetic problem but a functional problem, which is destroying the user experience, which is what Apple is trying to preserve with its corrective updates!

Where Apple lacks wisdom is in the fact of not communicating on the problem even without going into depth!

Because meanwhile many people are going to the Apple stores to get a solution, and chats and phones support are starting to saturate!

By communicating even a minimum it could release the tensions.

So when you go to the ER with a severe pain in your belly do you say; “I won’t see any doctor who hasn’t had appendicitis”?

And I note that quite a few people who DO have iPhone 12s have told people not to panic. But if you haven’t read the thread you wouldn’t know that.

Sir, I just told you that 3 iPhone 12 owners in my family alone do not have the issue. I guess it is YOU who didn’t read the thread lol

If you use just a fraction of common sense to think about it, of course the people who are posting on this particular thread have the issue — that is why they sought out a thread about the issue and posted to it. It doesn’t mean that ALL 12’s have the issue. A doesn’t equal B. People who are not having the issue wouldn’t be posting here or seeking out this thread. That sir, is simply common sense. There really is no reason to talk down to people who come here seeking an answer about this issue. If you are tired of people saying they have the issue you can certainly choose to simply not reply to them rather than being condescending. If you don’t own a phone that has the issue then I’m sure it would be very difficult for you to relate to those who have the issue and are concerned about it or annoyed by it.

So, back to my question, if it’s just a software issue why don’t ALL iPhone 12’s display the behavior? Don’t all iPhones use the same iOS software? If they do, then logically wouldn’t all iPhones, regardless of model, display the behavior? Why just 12’s, why not 11’s or X’s or 8’s?

While JoshnHaley’s posts were interesting, they are anecdotal. Of the 4 iphones I have cycled through not one of them developed the behavior after charging to 100%. In fact one phone didn’t develop the behavior for 13 days. And each of those 13 nights I charged the phone to 100%. I chose to keep phone number 4 and work with the engineers instead of continuing to switch out phones so that I could be helpful and hopefully part of the solution instead of just posting here about it. That was my choice of what to do, but I know it’s not for everyone.

I am mildly concerned, interested in knowing whether the cause is hardware or software related and whether other issues will develop over time, and a bit off put that such an expensive piece of equipment has issues, that’s why I’m here on this thread.

Am I to infer from your response that you don’t personally have an answer to my question since you referred me to someone else’s post?

Is there somewhere we can subscribe to be notified when Apple issues a statement/confirms they solved or found out the real cause this issue? Don't need a notification for every single comment on this thread, just want to know when it's fixed so I can go buy the phone. Not buying it until this issue is addressed somewhere. Thank you

Ahhh so you are telling others not to be concerned about the issue simply because YOU don’t care about it? That’s an interesting approach to “troubleshooting”. It’s like telling someone not to worry about the noise that their car is making because, after all, the noise that their car is making doesn’t bother you at all. Lol