Apple TV 4K 2021 shows only HD video from all apps instead of 4K or UHD

That is a completely different issue. Does your sound bar support 4K? What type of sound bard do you have? Is it possible to hook your sound bard directly to your TV through the HDMI ARC on your television?

Tysm for this tip. I basically passed the signal from atv thru IN and OUT to the TV. Totally thought thats what u had to do.

now i am connecting the Atv directly to hdmi 1 and tv via arc to the soundbar separately!

thought i had to buy a new sound bar or return the atv 4k !

Before talking so definitely, please share a screenshot or more extensive info on the subject. There are lots of people who have this problem and waiting solution. At least the issue still continue for me.

Congratulations you’ve got your 4K label back. Too bad, as many people and I have already said on here, it was always playing 4K natively anyway and it was just that badge that was wrong. I don’t know why people continue to ignore that fact, and act like the label is so very important. But glad it will be fixed soon with 14.7 so they can calm down.

If you read through this whole thread, it's quite clear that wasn't always the case since the release of the 4kv2 box. The Netflix support chat alone proves that Netflix was misidentifying the 4kv2 box as an HD box. It's likely that Netflix has fixed their own app in the last 2 weeks, as well as likely that Apple has fixes in store for their next update.

You can go ahead and believe it was perfect since launch, but the evidence strongly contradicts that belief.

That is simply not true… From the beginning you could pull up the developer menu and play a Netflix movie and it would show a natural resolution and bit-rate of 4K. It was only the badge and bad Netflix customer support people telling people it wasn’t streaming natively in 4K. It was shown in that link I posted earlier.

Try reading @mbenz1962 support thread again. The Netflix app thought it was running on an HD Apple Tv. Now, that's either a support person who can't read, a bug in the Netflix app reporting home that it was an HD Apple Tv, the Apple Tv itself reporting to the Netflix app that it was an HD Apple Tv, or some combination of the three.

You very well may have experienced differently. You may have had a different revision of the Netflix app on your Tv. There's a lot of variables here, and unless you're an apple software dev, or a netflix software dev working on the Apple TV code, it's unlikely you have a solid enough understanding of what really went off here to be credible any further on this topic.

Have a lovely day.

I think some people just want to troll around and pretend they know everything.

I never had the labeling issue (Netflix UI was always showing 4k) but when my AV receiver shows that it is receiving 1080p as input, it is what it is, regardless of the label or what someone on a forum says.

Someone somewhere must have fixed something because now on the latest beta my receiver shows 4K as the input video stream. Either Apple or Netflix must have fixed something on their end.

Now, the device still shows as Apple TV (without 4K) in my Apple ID account. Not a huge deal, but still a tiny bit annoying.

I’ve read it, and clearly that support person was just going off the fact that the new Apple TV is simply labeled Apple TV now and not Apple TV 4K on the back end and on your device list. They clearly did no looking into the problem. This post is from 6 days after the Apple TV was released. It clearly shows Netflix streaming at native 4K despite what the bade says. Many others confirmed it as well with the developer menu. But you continue to deny the facts. Not really important anyway, the badge will soon be fixed. Have a great day.

https://forums.macrumors.com/threads/new-apple-tv-4k-is-showing-4k-content-just-mislabeling-it-as-hd-in-some-apps-swipe-down-menu.2298143/

Your AV receiver and or TV should always show a 4K input from a 4K Apple TV, unless you manually switch it in settings, because the Apple TV always upscales everything to 4K regardless of the native stream it is receiving, that was the main reason why most people could not actually tell if it was a labeling issue or actually streaming HD. 🤷🏼‍♂️ So if your receiver is getting a 1080p signal from the 4K Apple TV you’ve got bigger problems.

Oy, with these responses ...

(1) Very glad this seems to be fixed in TVOS 14.7 beta 2 per all teh users' reports. This is the most important thing.

(2) Not all users have this issue.

(3) The users that do have this issue know that this is NOT a Netflix issue. We know this because the new ATV4K (v2) is not showing a 4K label on ANY app at all while playing the video - except for the ATV+ app, and when playing a Youtube 4K video. Every other app exhibits the same behavior. Netflix shows "HD" while playing a 4K show. Hulu does, HBOMAX does, etc, etc, etc. It's illogical to think it's anything other than some software issue in the ATV4K v2, which now appears to be fixed with the latest beta OS release.

just to add that I bought an AppleTV 4 K (2021) yesterday and I’m having the same issue of wrongly labelled Amazon Prime UHD videos, but I would just add that I have the latest software mentioned by others above, and it HASNT fixed the issue - the videos are still labelled as “HD”. 

I can confirm they are streaming UHD/4K as I watched the same UHD film of the LG SmartTV Amazon app as the AppleTV Amazon app; and I looked at the streaming bandwidth pulled down from my ISP and the AppleTV app was pulling an average of 10 Mb/s (peaking at 19.2 Mb/s), whereas the SmartTV Amazon app only managed about 5 Mb/s (peaking at 7 Mb/s).

ive seen higher on UHD/4K streaming but that clearly depends on the compression used when the film was digitised.

watching an Apple TV+ show tonight I find that the Info drop down tab is missing altogether!

What is your deal? First you marked this situation Solved from your own false answer. You keep telling everyone to return it, which is not necessary. It has been proven that this is only a labeling issue from the developer menu showing what Native Resolution is being streamed and the bit rate it is streaming. Then when people tell you and show you that it has been fixed in 14.7, you call them liars. Have you used 14.7?

Agreed! Even 9to5mac confirmed the issue and it’s resolution.

https://9to5mac.com/2021/06/04/some-4k-content-incorrectly-showing-as-hd-on-new-apple-tv-box/

Not sure what your deal/agenda is and why your being a tool/hater @sundeepch… If you returned the AppleTv as you suggest others do, I’m not sure why you care any more…