Where are my apps in the new iTunes?

Thank you all for clarifying this.
To Apple's software developers - this is literally THE DUMBEST and most ridiculous decision you guys have made. I assume Jonny Ives had nothing to do with this UI change - I'm an industrial designer myself and any self-respecting designer would never do something stupid like that. The ability to manage apps in Itunes, on my desktop, with my mouse on a large monitor wasn't just a great feature, it was essential, expected, and natural. Remember guys - when you release new updates you're supposed to make your product BETTER, NOT WORSE. You've just made it decidedly worse. And to add insult to injury, you've totally skipped any notices, explanations or anything to just clue in millions of us who updated Itunes that app management feature is gone. Talk about missing Steve Jobs' thinking when you need it.

The idea is that all app management takes place on the device. If you have any apps that are no longer in the store that you want to put on your device these will still be in the old Mobile Applications folder and can be manually dragged & dropped to the device. Likewise with ringtones.

From Manually manage content on your iPhone, iPad, or iPod touch using iTunes - Apple Support:

Manually add items from your computer

If you have media on your computer that you can't redownload from the App Store or iTunes Store directly on your iOS device, such as custom ringtones or iOS apps, you can drag and drop the media from your computer to your iOS device using iTunes.

1. Connect your device to your computer.
2. Open iTunes. Make sure that you have the latest version.
3. On your computer, find the item you want to add to your device. If you're looking for Apps, Tones, or Books (for Windows) that previously appeared in your iTunes library, you can find them in your iTunes media folder.
4. Drag the item from your computer to your iOS device in the left sidebar of iTunes.

tt2

even the ringtones are gone... how are we going to select those apps that we bought over the last few years to each of our iPhone and iPad ? some of the purchased apps are no longer available on the App Store too.

I completely agree. I use iTunes to manage apps across multiple devices. This is important with my daughter's iPod so I can monitor what she is using when I update. I would appreciate Apple at least explaining the logic behind their changes so I don't assume that they are more interested in controlling how I manage my devices versus actually letting users do it.

go to apple.com/feedback and give your feedback to bring it back. I use our Mac to manage the Apps for my kids. Now that won't be possible to monitor what they are downloading. The more feedback the better of a chance getting it back.

Yes, but where do you drag the Apps to, there isn't an App folder?
Managing Apps across several iDevices is now a complete nightmare. What could be better than seeing everything on a big monitor? This is not progress. If it ain't broke, don't fix it!

Well apparently it went away... I don't understand why Apple bury's stuff and forces us to go find the answer. We're still going to ***** about it whether they announce or bury it but whatever...

Here is the link:

Changes in the new iTunes - Apple Support

Management of apps, books, and tones has been removed from iTunes 12.7. See Changes in the new iTunes - Apple Support for details. The intention is clearly that management of these generally takes place on the device.

See the Manually add items from your computer section of Manually manage content on your iPhone, iPad, or iPod touch using iTunes - Apple Support for the control that remains. This can be used to copy apps (including apps that have been withdrawn from the store), ePubs, iBooks, PDFs, and tones from your computer to your device. The File Sharing feature for copying data between apps and the computer is still there. You can also use iCloud Drive, or Dropbox to move content to and from the device.

A long time criticism of iTunes, at least from some quarters, is that has been that it has become bloated. Perhaps this is an attempt to address that. I let both my iOS devices update automatically when there is an updated app, and I'm not interested in hanging on to old apps that a developer has withdrawn, nor do I need to rearrange my apps often, so while the change is drastic, I don't think it really affects me much. I'm more irritated by the changes to iTunes U, and iBooks in iTunes for Windows.

See Deploy apps in a business environment with iTunes - Apple Support for access to iTunes 12.6.3 if you want to revert to a build with app management features. Windows users need to uninstall the current copy of the iTunes application first. See Empty/corrupt iTunes library after upgrade/crash for steps to revert to a pre-iTunes 12.7 version of your iTunes database.

tt2

Perhaps you missed this bit in one of my more recent posts to this thread:

See Deploy apps in a business environment with iTunes - Apple Support for access to iTunes 12.6.3 if you want to revert to a build with app management features. Windows users need to uninstall the current copy of the iTunes application first. See Empty/corrupt iTunes library after upgrade/crash for steps to revert to a pre-iTunes 12.7 version of your iTunes database.

tt2

With iTunes 12.7 or later apps are no longer listed in the iTunes interface. See Managing apps with iTunes 12.7 or later for details. Apps previously downloaded to your computer can normally be found inside the Mobile Applications folder inside your iTunes Media folder.

tt2

https://www.macrumors.com/2017/10/09/apple-itunes-with-app-store-included/

The above article is the one that lead me to the version of iTunes that release quietly to bring the functionality you are looking for.

https://support.apple.com/en-gb/HT208079

Above link is where you can download the version of iTunes that has the ability to control your apps.

Hope this helps.

/madapakaz