Apple TV app problem loading content error

How do I fix this error message on appletv? Internet is fine. Restarted appletv (with unplugging) multiple times. Movie rental simply stopped playing after 1 hour.



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Apple TV

Posted on Aug 8, 2019 6:48 PM

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38 replies

Aug 8, 2019 8:16 PM in response to M-K-V

That doesn't automatically rule out the network, and issues can come at any time and without any changes having been done. Those other services adapt to the connection whereas iTunes is fixed and higher quality. Without doing an actual investigation and proper troubleshooting you can't come to any such conclusion.


There is no such widespread issue, it is working just fine on my system and for the majority.

Dec 20, 2019 10:01 PM in response to pete0147

Ok did I miss something because I didn’t read anything I felt was a solution? I am using an iPad with the hdmi connector and there is a flash of a dollar sign symbol in the upper left corner just before this happens so I believe this is related to checking Apple payment and other authorization processes but why only when I have the hdmi connected to watch on tv. I have never had this happen watching on the iPad itself so I suspect some copy protection mechanism related to hdmi. Hdcp or whatever it is called

Jan 9, 2020 10:28 AM in response to Pleasehelp19

I have a large collection of movies on my iMac which was streaming to my new 4K Apple TV just fine yesterday. Today all I get is the message “there’s a problem loading this content“ when trying to watch any of the movies, which were ripped from my DVD collection. None were purchased. . It’s playing music from that computer just fine as well as showing the two TV shows on that computer. I rebooted the iMac and nothing changed. It shows images of all of the movies on the screen as well as the descriptive information, cast, director and other metadata but doesn’t show the artwork. But when I press on the play button I get the error message. I just checked my older Apple TV on another TV and it has the same problem. What now?

Jan 16, 2020 8:14 AM in response to mjgkramer

I have mine hooked up via ethernet with speeds of 830mbps. Speed or connectivity isn’t an issue. However I failed to mentioned that it does work occasionally but at odd hours of the day. For example does work during the day but tried it twice at 3.am and it works fine. Then stops working the the following day. Tis frustrating as I have contacted Apple support but they still can’t provide any solution.


I am thankful that I am not the only one facing this problem.

Jan 17, 2020 5:25 AM in response to Pleasehelp19

I have this issue too since last Friday Jan 10, 2020. At a certain time of the day it will not play on any device - PC/Macbook, iPads, ATV3 or ATV4k. Then the next day it will play fine all morning to evening then quit out at the same time. iTunes movies or TV shows (that I own) but Music plays fine. Even trailers will not play.


Weird thing is that I can download a movie in iTunes at max speed during the outage time but it will not stream. Most of the viewing is done on the ATV4k so that is pointless.


Netflix, Hulu, Disney+ all play fine in 4k or HD. Speeds are 900MB-1GBps. No settings have been changed for ages.

Jan 17, 2020 7:32 AM in response to lenajefff

Spoke to Apple support and they said are still trying to figure what the issue. They suggested it was a network problem but didn’t highlight whose network is having issues. Clearly it has to be their network as just like you the movies are playable at odd hours of the day when it decides to play that is. And there’s no telling what hours that might be.


I am in the exact situation as yourself. I guess in a way if more of us are facing the same issues they better get to work in figuring out the problem and fix it pronto.

Jan 22, 2020 10:42 PM in response to Jake1990z

Thank you! FWIW I’m seeing it now. iTunes only, on both AppleTV (Wired) and iPhone (WiFi). Able to stream from all services and some subset of iTunes vids but not last week’s Good Place 🙄


I’m able to get it to fail on a second episode in another season, but not on episodes of shows never run on device so I don’t think it’s a network thing on our side.


Messages goes back and forth between “The iTunes Store is currently unavailable” and “unable to play content”.

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Apple TV app problem loading content error

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