You can make a difference in the Apple Support Community!

When you sign up with your Apple Account, you can provide valuable feedback to other community members by upvoting helpful replies and User Tips.

Looks like no one’s replied in a while. To start the conversation again, simply ask a new question.

Apple logo flash at startup

New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?

iPhone 12 Pro, iOS 14

Posted on Jan 14, 2021 6:41 PM

Reply
Question marked as Top-ranking reply

Posted on Jan 30, 2021 6:42 AM

What I noticed after 6 replacement devices that the issue start only after 1st full charge.

device out of the box is working fine even after activation and moving the data .


working normally if partially charged , i kept my last replaced device for 3 days working normally with partially charged battery and when I decided to fully charge it to confirm if the issue will happen again or not. Guest what apple logo start to flash again. So i send it back to replace it.

1,089 replies

Mar 8, 2021 11:35 AM in response to roT-

iOS 14.4.1 is a sub-dot release of iOS 14.4 and is a "surprise" update that fixes a vulnerability in WebKit, so that malicious web content will not have its way. It is an urgent and important security update, so at the moment I am not bothered that it does not fix the flashing logo issue.

Let's wait for the official release of iOS 14.5.

Mar 8, 2021 12:48 PM in response to mohamadreza208

Just updated the security update and 14.4.1. During installation, the phone was restarted twice. Each time there was a flash followed by the steady Apple logo after a few seconds. I understand that this is not the kind of version change that would address the problem. But I wanted to put it out there so that others watch it as well. I was keeping an eye on it to see how it would behave. It didn’t disappoint! The flash is still there.



Mar 9, 2021 1:26 AM in response to Blue-per

I have the exact same issue ... bought iphone 12 couple of days, had this issue of apple logo flashing up while booting up the phone... got my phone changed from the reseller i bought it .... came back home and after one day the new one also started showing the same issue... now i am hoping that apple fix it as it is frustrating to go back the store and again get it changed... 14.4.1 has now come and i am installing it.... lets see if it fixes the issue or not.... will update u all....


Thanks.

Mar 9, 2021 4:32 AM in response to Blue-per

New iphone12, I am also facing this apple logo flash issue when starting the phone, i even updated to the latest version ios14.4.1, but the issue persists. Many times face is also not recognised to unlock the phone, and also my ipad gets disconnected from iphone always on its own( is this the ecosystem which apple is proud of?)

I switched from android, and after spending such heavy amount, to face such problems is unexpected. Waiting for official reply and update..

Mar 10, 2021 8:57 PM in response to Blue-per

Hi guys. I’m from Malaysia and I have just gotten my iPhone 12 Pro Max last week. I’m having the same issue as described. Whenever I turn on my phone or doing a soft reset, the logo flashes and after a moment it appears again. Aside from this, I realized my phone cannot so close up focus like normal iPhone 11 Pro Max. I have to take a few steps back in order for me to do close up focus. Anyone for Msia having the same issues as me ? I need help here as I do not know whether to send my phone to service center or just wait for new updates 😕

Mar 11, 2021 8:51 AM in response to Blue-per

It’s now March 11th. I received a replacement iPhone 12 Pro Max with 14.3 with this exact issue. I updated to 14.4.1 and still see the flash of the logo followed by black at boot. Maybe it will be fixed in the next update as this does not seem to be causing any issues for me besides being annoying. I’ll make sure to edit this in case anything changes.

Mar 11, 2021 3:50 PM in response to Blue-per

I’ve been having same issue: I took the phone to an apple store: they told me they needed to replace the logic board aka mother board to fix issue or give me a refurbished phone because I bought my phone from my provider not directly from them.


im so upset: I paid so much money on this phone ... this phone is only a month old and no one wants to help resolve this issue for me .. I don’t think I should have to change the brainstorm of the phone with a new mother board nor get a refurbished one given it’s only one month old ...


further: my phone provider is saying apple needs to fix it because they manufactured it and apple is saying I need to go back to provider for help on new phone. I’m getting run around ...


Apple produced an expensive defective phone ... n sold it to us ... now we are suffering and still no resolution .. :(


[Image Edited by Moderator to Remove Personal Information]



Mar 11, 2021 6:22 PM in response to joyfromnew york

MOTHERBOARD needs replacing .. that’s what they told me today at the Genius Bar ... it’s a brand new phone ... not even a one month old phone!!! :( Either they replace mother board or they offered me a refurbished phone .. which is out of question ...least for me: given how much this phone cost n to have hardware issues as so! This is so wrong on every level ...

Mar 12, 2021 6:01 AM in response to Blue-per

I did what was recommended to me here. Pressed the on button for 15 seconds let it flash and left it alone. The iPhone pro starts up normally after that the flash and works perfectly. Nothing to freak out about. I just wondered if it was happening to other people and to see that it is but doesn't really affect the way the phone works or have any bad effect on its function, means its nothing to worry about.

Apple logo flash at startup

Welcome to Apple Support Community
A forum where Apple customers help each other with their products. Get started with your Apple Account.