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Apple logo flash at startup

New iPhone 12 Pro. At startup the Apple logo flashes super bright for a brief second then the screen goes dark for about 10 seconds before the Apple Logo re appears at normal brightness to finish the startup. I’ve had iPhones for years and never had the logo turn on and then off during startup. Is that Normal for the 12?

iPhone 12 Pro, iOS 14

Posted on Jan 14, 2021 6:41 PM

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Question marked as Top-ranking reply

Posted on Jan 30, 2021 6:42 AM

What I noticed after 6 replacement devices that the issue start only after 1st full charge.

device out of the box is working fine even after activation and moving the data .


working normally if partially charged , i kept my last replaced device for 3 days working normally with partially charged battery and when I decided to fully charge it to confirm if the issue will happen again or not. Guest what apple logo start to flash again. So i send it back to replace it.

1,089 replies

Mar 21, 2021 11:33 AM in response to DennyLaFev

Hello,

my question might be stupid, but do you think this problem would affect especially the IPhone in blue color finish?

I live in France, and I ordered an IPhone 12 256 GB in blue color, and this same problem occurred.

I asked for an exchange, a second brand new blue IPhone was sent to me and the same problem is still present!

Mar 21, 2021 12:07 PM in response to Blue-per

I know there’s a few reps from Apple on here who keeps saying that this doesn’t matter. Of course it matters. The difficulty is without reading this you don’t even know how to turn on your phone properly. You go into the Apple store they don’t know about the problem. When you talk to the engineers they say different things. I think the Apple people on this thread expect people to read 48 pages before even getting their phone! It’s not realistic. It feels like people are getting impatient with new iPhone purchasers. I agree that if you’re spending $1200 on a telephone, it should work without a “glitch.“. If we simply get a direct response from Apple us to when they’re going to fix it and what we can expect in the meantime. That will go along way. Whether it’s hardware or software it doesn’t matter. It needs to be addressed. Forthrightness goes along way in my world.

Mar 21, 2021 12:25 PM in response to MzKeek

There are no "reps" from Apple here, we are all just fellow users.


You press your power button, you see a flash, your phone boots and works normally. Anything you do after that is like pushing an elevator button that's already lit - it may make you feel better but does not actually do anything.


Works every single time.


You will not get a direct response from Apple here or anywhere else.


You will know it's fixed if either Apple reports it is fixed in future release notes, or if you install a future update and it goes away.

Mar 21, 2021 1:43 PM in response to MzKeek

MzKeek wrote:

I agree that if you’re spending $1200 on a telephone, it should work without a “glitch.“.

That is a very naive view. In any software that’s more than a few lines of code there will be bugs. A system the size of iOS (millions of lines of code) at any given time has thousands of bugs, even in the released version. Some of these bugs have been identified and cataloged, and some of them are currently unknown and may or may not become evident at some point in the future. The known bugs are sorted by severity, and the ones most likely to impact use of the product get the highest priority. But any complex software is released with known bugs that have not been fixed because they do not impact normal operation of the product. This is one of them, because it does not affect operation of the phone in any way; it is purely cosmetic. Critical, newly discovered bugs that are related to security are fixed quickly; iOS 14.4.1 was released specifically for this reason. Less critical bugs wait for the next scheduled update, which is beta tested for weeks or months before being released to everyone.


Anyone following the thread has seen email notifications of posts from other users that report that it will be fixed soon. Those posts have been removed from the thread by the moderators, because they revealed details that those users were not authorized to published due to their non-disclosure agreement with Apple.


A detail worth mentioning is that any time you fix a bug there is a probability that you will introduce a new bug in the process. In a well managed development process this probability is low, but it still exists. Thus, frequently an unobtrusive bug or one that occurs very rarely is not fixed, just because of this risk.

Mar 21, 2021 4:54 PM in response to Lawrence Finch

Hello,

I totally agree with the principle and the process of taking care of and fixing bugs.

However, where I disagree with you is when you associate this with an aesthetic problem!

When your smartphone doesn't start properly or doesn't restart at all, it's not an aesthetic problem but a functional problem, which is destroying the user experience, which is what Apple is trying to preserve with its corrective updates!

Where Apple lacks wisdom is in the fact of not communicating on the problem even without going into depth!

Because meanwhile many people are going to the Apple stores to get a solution, and chats and phones support are starting to saturate!

By communicating even a minimum it could release the tensions.

Mar 21, 2021 5:24 PM in response to Lawrence Finch

It is absolutely NOT common to ALL iPhone 12’s running iOS 14.4 as is evidenced by the fact that 3 people in my family alone have iPhone 12’s that do NOT exhibit this behavior and have never displayed it since the day that they were purchased. Only iPhone 12’s manufactured after mid December 2020 appear to display the behavior. In addition, they do not all display the behavior out of the box. Some do and some develop the behavior after weeks of normal use and without any additional updates. IF it is a “cosmetic” software glitch then why, pray tell, do all iPhone 12’s not display this behavior?

Just out of curiosity, do you own an iPhone 12 yourself? If so does it display the behavior or not?

Mar 21, 2021 6:06 PM in response to Lawrence Finch

If you have seen my post about the 6 phones I have tried, it doesn’t do it out of the box. It starts after charging the phone to 100 percent. I have tried restoring from back up from iCloud and from my pc. Even after doing a restore from back up it doesn’t do it. I’ve turned my phone off several times and it never started. I put the phones on the charger and charged to 100 percent after setting phone up and tried turning it off and that’s when it starts.

Mar 21, 2021 6:10 PM in response to JoshnHaley

And every time I set a new phone up from a back up it was fine. I turned it off 5-6 times and never did the logo flash. After setting phone up and putting it on charger it was fine. But after it charged to 100 percent is when it started for me, several different phones were the exact same way. Actually all of them because some were fine when I went to bed and started the next morning and I couldn’t figure out why. But the last 3 is when I realized it was starting after phone was charged to 100

Mar 21, 2021 6:52 PM in response to Lawrence Finch

Sir, I just told you that 3 iPhone 12 owners in my family alone do not have the issue. I guess it is YOU who didn’t read the thread lol

If you use just a fraction of common sense to think about it, of course the people who are posting on this particular thread have the issue — that is why they sought out a thread about the issue and posted to it. It doesn’t mean that ALL 12’s have the issue. A doesn’t equal B. People who are not having the issue wouldn’t be posting here or seeking out this thread. That sir, is simply common sense. There really is no reason to talk down to people who come here seeking an answer about this issue. If you are tired of people saying they have the issue you can certainly choose to simply not reply to them rather than being condescending. If you don’t own a phone that has the issue then I’m sure it would be very difficult for you to relate to those who have the issue and are concerned about it or annoyed by it.

So, back to my question, if it’s just a software issue why don’t ALL iPhone 12’s display the behavior? Don’t all iPhones use the same iOS software? If they do, then logically wouldn’t all iPhones, regardless of model, display the behavior? Why just 12’s, why not 11’s or X’s or 8’s?

Mar 21, 2021 8:11 PM in response to Lawrence Finch

While JoshnHaley’s posts were interesting, they are anecdotal. Of the 4 iphones I have cycled through not one of them developed the behavior after charging to 100%. In fact one phone didn’t develop the behavior for 13 days. And each of those 13 nights I charged the phone to 100%. I chose to keep phone number 4 and work with the engineers instead of continuing to switch out phones so that I could be helpful and hopefully part of the solution instead of just posting here about it. That was my choice of what to do, but I know it’s not for everyone.

I am mildly concerned, interested in knowing whether the cause is hardware or software related and whether other issues will develop over time, and a bit off put that such an expensive piece of equipment has issues, that’s why I’m here on this thread.

Am I to infer from your response that you don’t personally have an answer to my question since you referred me to someone else’s post?

Apple logo flash at startup

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